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Management for Professionals

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The Micro-Cosmos of German Cities: New Insights into the Supply of and Demand for Urban Amenities
Gabriel Ahlfeldt and Nicolai Wendland
Creating an Ownership Epidemic
Dan Norenberg
Agile Marketing, Agile Budgeting
Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Structuring and Implementation of the Project
B Rajesh Kumar
Bill Geist on the Future of Destination Marketing and DMOs
Florian Kaefer
Risk Wisely
George Vekinis
Stage 2: Controlling HR Development HR development controlling
Robert Girbig and Peter Härzke
Google in 2023
Annika Steiber
Public and Non-Profit Organizations Versus Private Industry Needs
Nicolas A. Valcik, Meghna Sabharwal and Teodoro J. Benavides
Forecasting
Jörg Thomas Dickersbach and Michael F. Passon
Booth Design and Marketing Materials
Klaus Solberg Søilen
Alignment and Commitment
Aristide Aartsengel and Selahattin Kurtoglu
The Four A’s of Marketing
Jagdish N. Sheth and Rajendra S. Sisodia
Maintaining ‘Respect for Spirituality’ in a Secular Work Environment: A Biographical Account of the Career-Life Journey of a Black Female Practitioner of Declared Faith
Doirean Wilson
Product Development: Managing Uncertainty and Knowledge Integration
Stefano Biazzo and Roberto Filippini
Process Versus Content
Kim Cheng Patrick Low
Case Study 1: Red Hat Enterprise Linux (RHEL) Atomic Host
Ondrej Zizlavsky and Eddie Fisher
Hotel Pricing
Ben Vinod
GE Appliances in 2021
Annika Steiber
Case Study—Project Highway
Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Fourth Element of Strategy—Organizational Change Management
Prakash Sah
Supply Performance Management
Marc Helmold and Brian Terry
Attracting Foreign Direct Investment into Sub-Saharan Africa
Holger Görg
Sales Performance Management: Excellence in CRM with Digital Control Concepts
Mario Pufahl
What Makes You Successful at Diversity Management? A Personal Journey
Ágota Bíró
The New Company
Fady A. Harfoush
Risk Modeling and Capital: Operational Risk
Johannes Wernz
Using Data and Analytics for Improved HRD Performance in the Age of Digital Technologies
Lyle Yorks, Amy Lui Abel and Denise Rotatori
Project Strategy Management
Stefano Tonchia
Social CRM: Challenges and Perspectives
Rainer Alt and Olaf Reinhold
Sustainable Supply Chains in Bolivia: Between Informality and Political Instability
Boris Christian Herbas-Torrico, Björn Frank, Carlos Alejandro Arandia-Tavera and Pamela Mirtha Zurita-Lara
Data and Social, Mobile, Analytics, Cloud (SMAC)
Rahul Ghatak
Development of a Responsive Operating Model
Lars Michael Bollweg
Conceptual Model of Internet-Based Customer Value Management
Tymoteusz Doligalski
Strategic Outsourcing: Risks, Rewards and Relationships
Bharat Vagadia
When the E-Shopper Meets the Wine Industry
Pierre Mora
Deepening Business Relationships Through Art
Alessia Zorloni
Implementing the Project
C.-Andreas Dalluege, Kasandra Musović and John Stephen Gary Wells
Implementing a PIM
Jorij Abraham
EAM governance and organisation
Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt, Christine Legner and Glen Hobbs
Bridging Distances in the Virtual Organization
Sandhya Shekhar
Problem-Solving, Process and Idea Creation Tools
Marc Helmold
Beyond the Search Engine: The Case of Google
Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Economic Hubs
Tracy Dathe, Volker Müller and Marc Helmold
Sensitivity and Uncertainty: Locust Plagues and Price Dynamics of Commodities
Christoph E. Mandl
Strategic Sourcing: Required Infrastructure of Supply Management
Sathit Parniangtong
Risk Modeling and Capital: Market Risk
Johannes Wernz
An Expert Vignette from the American Perspective: John R. Washbish, President and CEO
Maria Elo and Fotios Katsardis
Generate Quick Wins
Dominik Maximini
Case V: Alibaba: A Decade-Long Road to Financial Services
Xiaoming Zhu
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