Management for Professionals

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Managing a Project: Stefano Tonchia
Selecting a PIM System: Jorij Abraham
IKEA in China: A “Glocal” Marketing Strategy: Veronica Giunta
Knowledge Management for Projects: Katrin Winkler and Heinz Mandl
Toyota Production System (トヨタ生産方式): Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
The Importance of Social Marketing in Global Health Emergencies: The Case of Zika Virus Infection: M. Mercedes Galan-Ladero and M. Angeles Galan-Ladero
The Role of Corporate Communication in the Digital Age: An Era of Change for the Communication Profession: Grazia Murtarelli
Growth: Eric Viardot
Energy for Capital Creation: Richard Thomas Watson and Saji K. Mathew
Global Merger dormakaba: Interview and Case Study: Stephan Bergamin and Markus Braun
The Idea Economy: Georg Weiers
Principles of Data Science: Primer: Jeremy David Curuksu
Food with Purpose: Dudley Dough and Haley House Bakery Café: Bing Broderick
Politically Controlled Speech Shackles Leadership: Gilbert W. Fairholm
Direct Selling of Renewable Energy Products: Christian Friege
Infrastructure as Commodity: IT Infrastructure Services Are Traded on Free Markets and Purchased as Required: Nils Urbach and Frederik Ahlemann
The Role of Enterprise Systems in Process Innovation: Bernd Schenk
Case 10 Advanced Micro Devices: B. Rajesh Kumar
Small Cells: A Critical Assessment: Peter Krah and Tillmann Eckstein
Agile Management: The Secret Weapon to Boost Project Success Rate: Xinwei Cao
Social Innovation and “Surprises” in the Electricity Grid: Jan-Peter Doomernik and Peter Sijde
Understanding Demand-Side-Platforms: Arno Schäfer and Oliver Weiss
Regulations and Laws on Real Estate Agents, Notaries and Cadastres: Michael Schick
Human Factors in IT Security: Linus Neumann
Audits and Quality Management Systems (QMS): Marc Helmold
Road and Destiny Are Not Same: Leading to and Leading in Blockchain Driven Supply Chain: Muhammad Mumtaz Khan
Risk Modeling and Capital: Credit Risk (Securitizations): Johannes Wernz
Step 5: Extracting Segments: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Smart Contracts: Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Timing Is Critical: George Vekinis
Value-Based and Cost-Based Pricing Concepts: Marc Helmold
A Great Florist: The Initial Heart of the Founder of the Dongxin International Flower Company: Mingyue Fan and Limin Wang
Use of Virtual Reality for Hazard Safety Training to Reduce High Risk and Significant Safety Incidents and Increase Training Engagement: Anthony Jones
Cultures of Our World: Peter M. Haller, Ulrich Naegele and Susan Berger
Overcoming Growth Barriers: Ralph Krüger and Andreas Stumpf
Customer Success Management Outcomes: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
Intermezzo: Considerations on the Interdependence of Technology, Consumer Behaviour Change and Policy Interventions to Achieve Sustainable Aviation: Alexander Stauch
Policy Advocacy and Social Sector Organizations: Jeff Unsicker
Business/IT Alignment: Steven De Haes, Wim Van Grembergen, Anant Joshi and Tim Huygh
Didactics and Curriculum: Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
Reputation in Relationships: Kevin Money, Carola Hillenbrand and Steve Downing
Is Your Purchasing Department Rewarded for Being Bean Counters Or for Delivering Quality?: Guido Quelle
Developing the Future Stories of Companies: Open and Closed Story Worlds: Michael Müller
From Customer Profit to Customer Value: Wing Sun Li
Sustainability Facts: Melissa Demartini and Paolo Taticchi
Demographic Dilemmas: Henk R. Randau and Olga Medinskaya
Innovation Strategy for Renewal and Growth: Hermut Kormann and Birgit Suberg
Securing SAP on the Cloud: Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Environmental Management: Jens-Uwe Fischer
Mission Mastery: Pillar 2—Organization Design: Brian Dive