Management for Professionals

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Finding the Right Positioning: Diana Derval
Business Process Reengineering: Framework and Approach: Sanjay Mohapatra
Strategic Planning and Management: Aristide Aartsengel and Selahattin Kurtoglu
CRM, CXM, and Marketing Automation: Klaus Heinzelbecker
Evaluating and Valuing Patents: Oliver Gassmann, Martin A. Bader and Mark James Thompson
Co-creation of Value Proposition: Stakeholders Co-creating Value Propositions of Goods and Services: Stefan Vorbach, Christiana Müller and Elisabeth Poandl
Athlete Entrepreneurs: Vanessa Ratten
The Ego-Soul Dynamics of Leadership Development: Richard Barrett
Sales Management: Marc Helmold
Concept of Marketing: Gabriel Steinhardt
The B2B Marketing Maturity Model: What the Route to the Goal Looks Like!: Uwe G. Seebacher
Lean Flow: A Method: Alexander Tsigkas
A View from the Top – Conversations with Business Leaders: Sandhya Shekhar
Education and Learning: Alan Okros
Entrepreneurial Dynamic Capabilities Along the Value Chain: Evaluation of Case Studies: Christoph Haag and Theresa Marie Wobbe
Communication in Projects: Richard Streich and Jens Brennholt
Family and Business: The “Impossible Endeavour”: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
Creation: Sanford L. Moskowitz and Chris Erickson
Prediction Methods: Hao Zhang
Kyouiku (教育) – The Learning Enterprise: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Owner–CEO Collaboration Case: Elena Szederjei
Human Resources (HR): Gilad Issar and Liat Ramati Navon
Consensus Mechanisms: Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Relationship and Impact of Block Chain Technology and Supply Chain Management on Inventory Management: Muhammad Irfan Khan, Syed Imran Zaman and Sharfuddin Ahmed Khan
From Business Motivation to Business Model and Beyond: A Customer Value-Driven Approach: Jörg Heiß
Puzzled by Projects?: Steven M. Stone
Energy Supply: Tracy Dathe, Volker Müller and Marc Helmold
Brand Positioning and Value Propositions: Gary L. Frazier
Human Rights in Global Supply Chains: Nanda Bergstein
Organizational Structure: Philipp Osterrieder
Intelligence Engineering-Led Set-up of Generic Strategic Options Analysis Problem to Solution Spaces: Cyber Example Demonstration: Bruce Garvey and Adam D. M. Svendsen
Approaching the Task with Professionalism: Michael Alznauer
Support Measures: Martin Auer
Case III: SHANGHAI GM: The Way to Intelligent Manufacturing: Xiaoming Zhu
How Do You Market Your Product?: Tom Harris
How to Evaluate Employer Brands: A Monetary Approach: Pascal Güntürkün, Till Haumann and Alfred Lukasczyk
The “Preliminary Study” Phase: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Understanding: Mario Vanhoucke
Talent Is Changeable, Mission Remains: How the Butterfly Migration Principle Helps Businesses Achieve Long-Term Development: Xinwei Cao
The Organizational Structure: The Innovative Enterprise: Daniel Huber, Heiner Kaufmann and Martin Steinmann
5G and Satellites: A Viable Ecosystem?: Hans-Peter Petry and Saher Salem
A Model of Control and Communication: Martin Pfiffner
The Role of Design in Bringing Innovation to the Marketplace: Clifford M. Gross
Strategic Management Tools and Excellence Models: Marc Helmold
Entrepreneurship: What It Really Is, and Why It Must Be Integrated into Management of the Firm: Annika Steiber and Sverker Alänge
Identity Paradigm in Transition: Sustainability Between Aspiration and Reality Among Companies and Generation Z: Alexander Moutchnik
Challenges, Phases, and Trends of 5GtoB Large-Scale Replication: Pengfei Sun
Making Meetings Matter: Dan Norenberg
Recent Evidence on Casinos and Economic Growth: Douglas Walker
There Is More than One Way to Rome: George Vekinis