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Management for Professionals

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Human Rights in Global Supply Chains
Nanda Bergstein
Energy Supply
Tracy Dathe, Volker Müller and Marc Helmold
How to Evaluate Employer Brands: A Monetary Approach
Pascal Güntürkün, Till Haumann and Alfred Lukasczyk
Case III: SHANGHAI GM: The Way to Intelligent Manufacturing
Xiaoming Zhu
How Do You Market Your Product?
Tom Harris
Support Measures
Martin Auer
Approaching the Task with Professionalism
Michael Alznauer
Social Capital and ESG Engagement
Jianrong Wang
The Organizational Structure: The Innovative Enterprise
Daniel Huber, Heiner Kaufmann and Martin Steinmann
There Is More than One Way to Rome
George Vekinis
Challenges, Phases, and Trends of 5GtoB Large-Scale Replication
Pengfei Sun
Talent Is Changeable, Mission Remains: How the Butterfly Migration Principle Helps Businesses Achieve Long-Term Development
Xinwei Cao
The “Preliminary Study” Phase
Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Understanding
Mario Vanhoucke
Recent Evidence on Casinos and Economic Growth
Douglas Walker
Making Meetings Matter
Dan Norenberg
The Guiding Coalition
Dominik Maximini
Understanding Organizational Culture: Values
N. K. Singh
A Regulatory Challenge: The Chinese Stock Market
Henk R. Randau and Olga Medinskaya
Principles of Complaint Management
Bernd Stauss and Wolfgang Seidel
Neuroscience in Business: Key Protagonists
Argang Ghadiri, Andreas Habermacher and Theo Peters
The Stakeholder Satisfaction
Massimo Pirozzi
Location-based services as Base Factor No. 2 for SoLoMo
Gerrit Heinemann and Christian Gaiser
My Final Job in the Private Sector: How Earlier Involvement in the GM Decision-Making Process Led to More Effective Use of Market Research
Vincent P. Barabba
Conclusions
Dominik Maximini
Autonomic Business in the Real World
Christos Voudouris
Consumer-Centric Programmatic Advertising
Oliver Gertz and Deirdre McGlashan
Transforming Organisations Through the Re-authoring Lens and Practices
Chené Swart
Failures of Workplaces in Multiple Competitive Cultures
Gilbert W. Fairholm
Toward an Engagement-Centric Sports Rights Valuation Model: Using Large-Scale Electrodermal Monitoring to Measure and Value Sports Broadcasting
Pedro R. Almeida, Pedro S. Moreira and Joseph D. Timson
Customized and Built to Order: The Case of Dell
Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Virtual and Global Networks
Marc Helmold
Financial Aspects of Carve-Out
Joseph Joy
Determining the Organization’s Cultural Fit in the US
Ralf Drews and Melissa Lamson
Five Nations: A Diversity Study
Alex Elwick, Paul Gibbs, Kate Maguire and Alison Scott-Baumann
Digintelligent Commodities
Ye Tian
Warranty Plan
Albert Liao
Outsourcing Within Industry Verticals
Bharat Vagadia
The EAM agenda for the CxO
Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt and Christine Legner
Risks Inherent in Project Finance and Its Mitigation
B Rajesh Kumar
Designing Knowledge Management Strategy
Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
Can Small Earthworms Bring Big Entrepreneurial Opportunities?
Daohai Zhang
Bold Leadership
Charles J. Alaimo
Codoon: The Gamification Experience as the Cornerstone of Consumer Loyalty
Yawen He, Huiqin Zhang and Yu Wang
Quality Management as Part of the Corporate Strategy
Marc Helmold
Customer Experience to Keep Up with Changing Consumer and New Luxury Consumption Trends
Wided Batat
Ethics in an International Context
Stefan H. Vieweg
Recruitment: Attraction, Advertising and Realistic Recruitment
Leigh-ann Onnis
Wine Brand: Take It Easy?
Pierre Mora
The Role of Corporates in Creating a Better Everyday Life with Social Entrepreneurs
Åsa Skogström Feldt
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