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Management for Professionals

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How to Evaluate Employer Brands: A Monetary Approach
Pascal Güntürkün, Till Haumann and Alfred Lukasczyk
Case III: SHANGHAI GM: The Way to Intelligent Manufacturing
Xiaoming Zhu
How Do You Market Your Product?
Tom Harris
The Organizational Structure: The Innovative Enterprise
Daniel Huber, Heiner Kaufmann and Martin Steinmann
The B2B Marketing Maturity Model: What the Route to the Goal Looks Like!
Uwe G. Seebacher
Creation
Sanford L. Moskowitz and Chris Erickson
Communication in Projects
Richard Streich and Jens Brennholt
Education and Learning
Alan Okros
Entrepreneurial Dynamic Capabilities Along the Value Chain: Evaluation of Case Studies
Christoph Haag and Theresa Marie Wobbe
Family and Business: The “Impossible Endeavour”
Arist von Schlippe, Tom A. Rüsen and Torsten Groth
Software Product Management
Samuel A. Fricker
The Influence of Social Proof and Fear of Missing Out in Social Media Towards Product Experience
Parth Salunke, Anurag Chaturvedi and Gyandeep Hazarika
Modeling the Intellectual Property Rights Environment
Peggy Chaudhry and Alan Zimmerman
China’s Provinces: Addressing the Discrepancies at the Local Level
Hannah Levinger and Christian Braun
China’s Provinces: Addressing the Discrepancies at the Local Level
Hannah Levinger and Christian Braun
From Population to Sample
Thomas Dobbelstein and Wibke Heidig
Lean Flow: A Method
Alexander Tsigkas
Energy Supply
Tracy Dathe, Volker Müller and Marc Helmold
Intelligence Engineering-Led Set-up of Generic Strategic Options Analysis Problem to Solution Spaces: Cyber Example Demonstration
Bruce Garvey and Adam D. M. Svendsen
Puzzled by Projects?
Steven M. Stone
Brand Positioning and Value Propositions
Gary L. Frazier
Organizational Structure
Philipp Osterrieder
Human Rights in Global Supply Chains
Nanda Bergstein
Relationship and Impact of Block Chain Technology and Supply Chain Management on Inventory Management
Muhammad Irfan Khan, Syed Imran Zaman and Sharfuddin Ahmed Khan
From Business Motivation to Business Model and Beyond: A Customer Value-Driven Approach
Jörg Heiß
Consensus Mechanisms
Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Owner–CEO Collaboration Case
Elena Szederjei
Human Resources (HR)
Gilad Issar and Liat Ramati Navon
Challenges, Phases, and Trends of 5GtoB Large-Scale Replication
Pengfei Sun
Social Capital and ESG Engagement
Jianrong Wang
Strategic Dimension
Martin Hilb
5G and Satellites: A Viable Ecosystem?
Hans-Peter Petry and Saher Salem
A Model of Control and Communication
Martin Pfiffner
Strategic Management Tools and Excellence Models
Marc Helmold
Entrepreneurship: What It Really Is, and Why It Must Be Integrated into Management of the Firm
Annika Steiber and Sverker Alänge
The Role of Design in Bringing Innovation to the Marketplace
Clifford M. Gross
There Is More than One Way to Rome
George Vekinis
A View from the Top – Conversations with Business Leaders
Sandhya Shekhar
Approaching the Task with Professionalism
Michael Alznauer
Support Measures
Martin Auer
Bold Leadership
Charles J. Alaimo
Can Small Earthworms Bring Big Entrepreneurial Opportunities?
Daohai Zhang
A Regulatory Challenge: The Chinese Stock Market
Henk R. Randau and Olga Medinskaya
The Role of Corporates in Creating a Better Everyday Life with Social Entrepreneurs
Åsa Skogström Feldt
Outsourcing Within Industry Verticals
Bharat Vagadia
Risks Inherent in Project Finance and Its Mitigation
B Rajesh Kumar
The EAM agenda for the CxO
Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt and Christine Legner
Five Nations: A Diversity Study
Alex Elwick, Paul Gibbs, Kate Maguire and Alison Scott-Baumann
Digintelligent Commodities
Ye Tian
Quality Management as Part of the Corporate Strategy
Marc Helmold
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