Management for Professionals

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Commercial Property Financing After the Crisis: Frank Nickel
Fields of Application of Artificial Intelligence—Energy Sector, Smart Home, Mobility and Transport: Ralf T. Kreutzer and Marie Sirrenberg
Case VI: Children’s Hospital of Shanghai: A Pioneer in Smart Healthcare: Xiaoming Zhu
Case 19: Shanghai World Financial Center: B Rajesh Kumar
Value Co-creation as Key to Customer Satisfaction in Digital Services Sales: Rubén André Lorenzo
Better Customer Segmentation: Louis-Philippe Kerkhove
TBM for a B2B Marketing Department: Case Study SME: Uwe G. Seebacher
Performance Contracting: Peter Bogetoft
Royal Dutch Shell in a Changing World: Navigating Uncertainty: Ben Beurden
Summary and Outlook: Hermann Troger
Willfields and THF: Leveraging Operations for Value Chain Redefinition: Mathew Tsamenyi and Nana Yaa A. Gyamfi
Preventing Youth Violence in El Salvador: A Relational Social Marketing Model: Reynaldo Rivera
Proactive Personality and Sense of Thriving at Work as Predictors of Lean Manufacturing Practice Deployment: Aurora Irma Máynez-Guaderrama and María Marisela Vargas-Salgado
Competitive Intelligence: Actionable Business Insights: Rupert A. Brandmeier and Florian Rupp
Women’s Leadership Development Through Networks of Support: An Analysis of the Women’s Leadership Circles of Vermont: Marla Solomon and Kerry Secrest
Innovative Project Management Tools: Ralf T. Kreutzer
Global Marketing Ethics and CSR: Bodo B. Schlegelmilch
Cooperative Innovation and Its Future: Georg Weiers
We Are All Chimeras: Promoting Unity, Diversity, and Ingenuity Through Metaphorical Storytelling: Brooke Hessler and E. D. Woodworth
Case Studies of Flowing Streams: Professor Sushil
Talent Management in the MENA and GCC Regions: Challenges and Opportunities: Mhamed Biygautane and Khalid Othman Al Yahya
New Technology of Digital Intelligence: Dongying Hong
The Project Leader as Executive: Jürgen Wegge and Klaus-Helmut Schmidt
Lean Management in the Construction Industry: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Altria Group’s Spin-Off of Philip Morris International Inc: B. Rajesh Kumar
Does Employee Downsizing Really Work?: Deepak K. Datta and Dynah A. Basuil
The Market: Identify Trends at an Early Stage: Christian Homburg, Heiko Schäfer and Janna Schneider
Success with Partnering: Results of an International Study: Christian Krämer
From Bidding to Project Launching: Stefano Tonchia
Symbolic Capital: Richard Thomas Watson and Saji K. Mathew
Risk Management: Tracy Dathe, Volker Müller and Marc Helmold
Sys HRM Data Analytics: Regina Tendayi and Larry M. Starr
A Step-By-Step Methodology for Commercial Aircraft Valuation: Case Study of Boeing and Airbus: Bijan Vasigh and Farshid Azadian
Optimization Analysis of Clean Energy Transformation: Hui Liu, Nikolaos Nikitas, Yanfei Li and Rui Yang
The Future: Will the Piracy Paradox Persist?: Peggy Chaudhry and Alan Zimmerman
Trigger-Based Marketing: Tiki-Taka for Digital Customer Relationship Management: Frank M. Hannich and Marcel Hüttermann
Brazil: The Green Giant: Niklas Schaffmeister
Change Management: Shaping Change Successfully: Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
Is Gambling an “Unproductive” Activity?: Douglas Walker
Jose Filipe Torres on the Branding and Digital Reputation of Countries: Florian Kaefer
Danone–Dumex in China: The First Drink of Milk: Hua Li and Yao Chen Grenot
Winner-Takes-All Dynamics: R. Srinivasan
Engineer Open Innovation-Based Business Model Developing Circle: JinHyo Joseph Yun
Criminal Law and Sports: André-M. Szesny
Step 7: Describing Segments: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Reexamining Transformational Leadership in Complex Systems: Isaac Wanasika and Keiko Krahnke
Promotion and Advertising Strategies: Marc Helmold
Diagnosing and Designing Communication Channels (Step VI): Martin Pfiffner
Case 20: Dolphin Gas Project: B Rajesh Kumar
Managing Complexity: The Case of Siemens: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl