Management for Professionals

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Development Process for Smart Service Strategies: Grasping the Potentials of Digitalization for Servitization: Christian Koldewey, Jürgen Gausemeier, Roman Dumitrescu, Hans Heinrich Evers, Maximilian Frank and Jannik Reinhold
CRM and CAS: Signposts in the Information Jungle: Christian Homburg, Heiko Schäfer and Janna Schneider
Case 21: Bhadla Solar Park: B Rajesh Kumar
Development of Strategies and Transformation Paths for Structured and Targeted Digital Change: The Case of the Presbyterian Church of Ghana Trinity Congregation: Sylvester Tetey Asiedu and Richard Boateng
Philosophy and Religion: Henk R. Randau and Olga Medinskaya
The Remarkable Transformation of Cross-Border E-commerce Service Providers Named Cifnews: Zhigang Fan, Huijing Sun and Xuanshun Zhai
Complaint Evaluation: Bernd Stauss and Wolfgang Seidel
Application of the Design Thinking Approach to Process Redesign at an Insurance Company in Brazil: José Ricardo Cereja, Flavia Maria Santoro, Elena Gorbacheva and Martin Matzner
Six Sigma Project Guideline: Reiner Hutwelker
Other Pricing: Claudio Franzetti
BanIva: Going Bananas for Diversification: Mathew Tsamenyi and Nana Yaa A. Gyamfi
Managing Complexity: Christoph E. Mandl
Think About It!: Effective Governance: Roger Gutbrod and Christian Wiele
Ecosystem Services: Daniel Fasnacht
Cultural Characteristics of Scrum: Dominik Maximini
Catalyzing Social Impact Investments: Michael Gilligan
Building Agile Enterprises: A Model-Based Approach to Rapid Realization of Business Value: Marc M. Lankhorst and Bas Gils
The Road to Sustainable Coexistence of China, the USA, and the EU: Taco C. R. Someren and Shuhua Someren-Wang
Using Collaboration to Create Added-Value for End Customers: Sathit Parniangtong
Kaizen Events: Thomas Pyzdek
Equality and Gender-Based Violence in the University: A Practical Case of Social Marketing to Implement in the Framework of Non-Profit Marketing Studies: Juan José Mier-Terán Franco and Pedro Pablo Marín-Dueñas
Creativity Tools in QM: Marc Helmold
Case 27 Logitech International: B. Rajesh Kumar
Innovation Management: Marc Helmold
Juan Carlos Belloso on City Branding and the Case of Barcelona: Florian Kaefer
From Energy Supplier to Capacity Manager: New Business Models in Green and Decentralized Energy Markets: Ben Schlemmermeier and Björn Drechsler
Implementing Successful Strategic Outsourcing Programmes: Bharat Vagadia
Finding the Key to Positive Leadership: Applying Virtue Ethics and Inclusivity: Kerri Cissna and H. Eric Schockman
Negotiation and the Martial Arts, Mastering the Art of Effective Persuasion: The Asian Perspective: Kim Cheng Patrick Low
Knowledge Risk Management During Implementation of Open Innovation: Serdal Temel and Wim Vanhaverbeke
Path Dependence: Segregation, Increasing Returns, and Success to the Successful: Christoph E. Mandl
Separating the Useful from the Harmful: How the Core Competence of Filtration Drives Digital Marketing Transformation: Julia Remmele, Gudmund Semb and Marian Wenking
Conclusion: Martin Kupiek
Conclusion: Nick Shannon and Bruno Frischherz
Advanced Concepts in Automotive Manufacturing to Master Variance in Assemblies: Peter Bebersdorf and Arnd Huchzermeier
The Importance of Family: Henk R. Randau and Olga Medinskaya
Strategy Praxis: Perspectives and Reflections: George Tovstiga
System Reliability: Hao Zhang
Moments Within the Team: Hanspeter Zürcher
Sustainable Supply Chain Management: Marco Formentini
Innovative Approaches to Customer Access in the African Informal Markets: Thierry Delahaye
Case Study on Future Stories: A Narrative Change Process at the Vorarlberger Kinderdorf: Christine Erlach and Michael Müller
The Lions Driving the Development of Africa: Ebimo Amungo
From Collectivism to Individualism: Henk R. Randau and Olga Medinskaya
Corporate Governance: Bharat Vagadia
Case 22: Tengger Desert Solar Park China: B Rajesh Kumar
Lean Management and Pull as Part of the Marketing Strategy: Marc Helmold
Lean Management in the Railway Industry: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
The Role of Law in Creating Space for Innovation: An Example from the Healthcare Sector in Germany: Roman Grinblat
Methodology and Results for How to Solve Inter-Client Conflicts During Service Encounters: Xuehua Wang