Management for Professionals

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What’s the Point of It All? Cross-Generational Meaningful Purpose: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
Transformation of Brand Planning to Embrace Future Uncertainties: A Pharmaceutical Company’s Voyage: Brendan O’Brien
Innovation Partnerships: Thomas Ehrlich
Moments of Methodology: Hanspeter Zürcher
Organizational Models for Information Gathering: Klaus Solberg Söilen
Exploiting Findings from Game Theory to Succeed in a Competitive Environment: Claude Diderich
CONTROL: Reiner Hutwelker
Pillar 5: Culture: Brian Dive
Stage 6: Qualification Management qualification management: Frederic Fredersdorf and Beate Glasmacher
Organizations Speak Through Their Data: Sandhya Shekhar
Economic and Legal Aspects of Cloud Computing: Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes
Two Critical OpLog Functions: Moshe Kress
Overview: Sabrina Helm, Kerstin Liehr-Gobbers and Christopher Storck
The Display Side of the Organization: Christian Toulali, Martin Kupiek and Rupert A. Brandmeier
Pricing Strategies in a Dynamic Market: Wingsun Li
Actavis-Allergan Merger Deal: B. Rajesh Kumar
Agile Project Management: Philip Bauer
Teaching Note for the Case of Person and Job Matching in the Newly Established Department of a New Energy Power Company: Jingzhao Yang and Jing Wu
Case 16: Three Gorges Dam—The World’s Largest Hydroelectric Plant: B Rajesh Kumar
Step 6: Profiling Segments: Sara Dolnicar, Bettina Grün and Friedrich Leisch
New Work and Its Impact on Public Procurement and Global Supply Chains: Marc Helmold
Digital Platforms as Drivers of Innovation: Philip Meier
How Does a CTO/CIO Control Digital Transformation?: Xiaodong Ma
Information Asymmetry: When Markets Fail: Christoph E. Mandl
Jeremy Tamanini on Dubai, the Green Economy and Country Reputation: Florian Kaefer
How to Manage Reputation: Kerstin Liehr-Gobbers and Christopher Storck
Outsourcing Negotiations: Brian Terry and Marc Helmold
Introducing Scrum: Dominik Maximini
Sense of Smell, Biomarkers, and the Future of Health: Diana Derval
Self-cultivation-Self-oriented Management: Haibo Hu
How RAPS Spiced Up the German Butcher’s Trade: Karsten Glismann, Jan Jöhnk, Wolfgang Kratsch, Niclas Nüske and Fabian Schmied
Organisation Development in the Point of Intersection of Competencies and Performance Potentials: Gyöngyi Major
The Social Role of Awareness Campaigns on Consumer Protection: An Extension of the Social Marketing Area: Ani Matei and Carmen Săvulescu
Sitecore: Retaining Technological Leadership Through Digital Tech Acquisitions: Stefan Henningsson and Nishu Nishu
The Change Journey Toward Customer Centricity: Sathit Parniangtong
Social Capital: Richard Thomas Watson and Saji K. Mathew
Lean Management in the Automotive Industry: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
The Zurich Model of Customer-Centricity: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Coca-Cola in China: Will Their Brands Survive in This Challenging Market?: Patricia Schnitger
Global Talent Management in Knowledge Intensive Firms in Europe and India: Vijay Pereira and Rita Fontinha
Data Driven Decision Making in Modern Collaborative and Automated Organizations: Massimo Mistretta
Balanced growth through local entrepreneurship: The Komba coffee project in southern Tanzania: Felix Meissner and Xaver Kazimoto Komba
Custom Method to Forecast Seasonal Products: Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
Legal and Tax Aspects of Divestitures: Joseph Joy
Private Cloud Infrastructures for SAP: Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Growing into the Leadership Task: Michael Alznauer
Negotiation Management Tools: Marc Helmold
Mastering Variance in Assemblies: The Fendt Assembly System and Matrix Assembly: Peter Bebersdorf and Arnd Huchzermeier
Port Knowledge Risk Management: Morrison Handley-Schachler
Chops: The Chinese Form of Signature: Henk R. Randau and Olga Medinskaya