Management for Professionals

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Industry Expertise in the Digital Media Industry: Specialization vs. Disruption of Online Business Models: Clemens Trautmann
Transformation of Brand Planning to Embrace Future Uncertainties: A Pharmaceutical Company’s Voyage: Brendan O’Brien
Innovation Partnerships: Thomas Ehrlich
Project Data: Mario Vanhoucke
From Rise to Decline: How Businesses Respond to Market Cycles: Xinwei Cao
Taxation of MNC: Gio Wiederhold
Starting With Science: Dominik Maximini
What’s the Point of It All? Cross-Generational Meaningful Purpose: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
Suppliers and Competitors: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Moments of Methodology: Hanspeter Zürcher
Pillar 5: Culture: Brian Dive
Overview: Sabrina Helm, Kerstin Liehr-Gobbers and Christopher Storck
Swiss Re Corporate Solutions: Transforming a Traditional CRM System into a Customer Engagement Management (CEM) Solution: Tobias Mäder
Monument Protection and Zoning: Regulations and Public Support from an International Perspective: Wolfgang Maennig
Distribution: Understanding Customer-Facing Logistics in Africa: Emmanuel T. Kodzi
Cultivating Excellence: Albert Ferdinand Aalders
Start the Game: Increasing User Experience of Enterprise Systems Following a Gamification Mechanism: Maik Schacht and Silvia Schacht
Playing to Win: Enhancing Resilience in SMEs with Gamification: Ilka Heinze
Role of Blockchain Technology Adoption between Sustainability Related Supply Chain Risks and Triple Bottom Line Performance: Muhammad Junaid, Sajid Nazir and Mahmood Ali
Stage 6: Qualification Management qualification management: Frederic Fredersdorf and Beate Glasmacher
Added Value of Employee Financial Participation: Erik Poutsma and Eric Kaarsemaker
Organizational Models for Information Gathering: Klaus Solberg Söilen
CONTROL: Reiner Hutwelker
Exploiting Findings from Game Theory to Succeed in a Competitive Environment: Claude Diderich
Self-cultivation-Self-oriented Management: Haibo Hu
Custom Method to Forecast Seasonal Products: Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
Outsourcing Negotiations: Brian Terry and Marc Helmold
How to Manage Reputation: Kerstin Liehr-Gobbers and Christopher Storck
Jeremy Tamanini on Dubai, the Green Economy and Country Reputation: Florian Kaefer
Information Asymmetry: When Markets Fail: Christoph E. Mandl
Sense of Smell, Biomarkers, and the Future of Health: Diana Derval
Step 6: Profiling Segments: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Global Talent Management in Knowledge Intensive Firms in Europe and India: Vijay Pereira and Rita Fontinha
Social Capital: Richard Thomas Watson and Saji K. Mathew
Lean Management in the Automotive Industry: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
The Zurich Model of Customer-Centricity: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Coca-Cola in China: Will Their Brands Survive in This Challenging Market?: Patricia Schnitger
Introducing Scrum: Dominik Maximini
New Work and Its Impact on Public Procurement and Global Supply Chains: Marc Helmold
Digital Platforms as Drivers of Innovation: Philip Meier
Organisation Development in the Point of Intersection of Competencies and Performance Potentials: Gyöngyi Major
The Social Role of Awareness Campaigns on Consumer Protection: An Extension of the Social Marketing Area: Ani Matei and Carmen Săvulescu
Teaching Note for the Case of Person and Job Matching in the Newly Established Department of a New Energy Power Company: Jingzhao Yang and Jing Wu
How Does a CTO/CIO Control Digital Transformation?: Xiaodong Ma
Pricing Strategies in a Dynamic Market: Wingsun Li
Sitecore: Retaining Technological Leadership Through Digital Tech Acquisitions: Stefan Henningsson and Nishu Nishu
The Change Journey Toward Customer Centricity: Sathit Parniangtong
Data Driven Decision Making in Modern Collaborative and Automated Organizations: Massimo Mistretta
Balanced growth through local entrepreneurship: The Komba coffee project in southern Tanzania: Felix Meissner and Xaver Kazimoto Komba
Actavis-Allergan Merger Deal: B. Rajesh Kumar