Management for Professionals

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Information, Communication and Documentation: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Protection of Innovation: Roman Boutellier and Mareike Heinzen
Ludic Leadership: The Counter-Intuitive Case for Playing Games in the Life Science Industry: Avo Schönbohm and Jan-Henrik Walter
Becoming Faster and More Direct: Telco Carrier Product Management Turns Towards Customers, Partners and Colleagues: Thomas Heilen
How Millennials and Post-millennials Are Reshaping Luxury: Wided Batat
Towards Sustainable Aviation: Implications for Practice: Adrian Müller, Alexander Stauch, Judith L. Walls and Andreas Wittmer
Managing the Digital Transformation: Ten Guidelines for Communications Professionals: Joachim Klewes, Dirk Popp and Manuela Rost-Hein
Conclusion: Aristide Aartsengel and Selahattin Kurtoglu
Some Practical Illustrations of How This Method Works: Gerhard Köhler, Werner Roth and Achim Schmidtmann
The Last Frontier: Room Attribute Pricing and Inventory Control: Ben Vinod
Integrated Reputation Analysis at Daimler: Sabine A. Einwiller and Michael M. Kuhn
Negotiations in the Global Economy: Jan Pieper
Guide to Outsourcing in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Enabling Data-Based Applications in Manufacturing: Paul Buess
Path Dependence: Segregation, Increasing Returns, Success to the Successful: Christoph E. Mandl
The Role of IT Systems in the Strategy Process: The Case of Electrolux: Fredrik Nilsson and Jan Lindvall
To Brand or Not to Brand: An Introduction to B2B Branding: Kirsten Juliet Ives and Vera Müllner
Account-Based Marketing with CRM and Marketing Automation: Klaus Heinzelbecker
Project Risk Management: Stefano Tonchia
Dr. João Freire on Place Branding in Portugal and the Middle East: Florian Kaefer
Viewing Human–Machine Interaction from a Developmental Perspective: Stepping Up to the Humane Organization: Jan De Visch and Otto Laske
Comparison of Plans and Targets to Actuals: Lukas Rieder and Raef Lawson
Artificial Projects: Mario Vanhoucke
Reinventing the Wheel! The Witten Model of Family Strategy Development: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
Creative Minds of Leaders in Psychobiographical Perspectives: Exploring the Life and Work of Christiaan Barnard and Angela Merkel: Claude-Hélène Mayer and Roelf Niekerk
Renewable Energy in the Marketing of Tourism Companies: Susanne Gervers
Advancing from a Scalable Marketing Approach into a Digital Self-Service Sphere: Alexander Schwertlein, Uli Schneider and Jürgen Hoika
Managing Content in a Platform Economy: Copyright-Based Approaches to User-Generated-Content: Clemens Appl and Philipp Homar
Tragedy of the Commons: There Ain’t no Such Thing as a Free Lunch: Christoph E. Mandl
Dictates of Quality: Timothy Adesanya Ibidapo
The Legal Department: From Business Enabler to Business Creator: Isabelle Roux-Chenu and Elisa Rocca-Serra
Failure of Networks and Network Management: Jules Thoma and Christiane Funken
Future Research Agenda: Xuejing Ma
Employees: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Outlook and Summary: Thomas Friedli, Andreas Mundt and Stefan Thomas
Dell’s Acquisition of EMC: B. Rajesh Kumar
Scenarios of Real-Estate-Backed Securitization and Financing: Dave Chiou
Scenarios of Real Estate-Backed Securitization and Financing: Dave Chiou
BPR and Malcolm Baldrige National Quality Program: Sanjay Mohapatra
Strategic Management for Innovation in Life Sciences: A Comprehensive Overview: Soham Saha, Victor Hannothiaux, Manish Sarkar and Sophie Ameloot
Case 18: Making of the Tallest Building—Burj Khalifa: B Rajesh Kumar
Tax Framework for Investing by Asset Classes: Joachim Krämer
Routes and Levers for Strategy Implementation: Base Camp and Route Planning: Matthias Kolbusa
Scheduling: Philip Bauer
Master of Time and Space: Stephen R. Balzac
Role and Deployment of Statistics and Data Science in People Analytics: Rahul Ghatak
More Than Just Talking or: The Instruments of Systemic Leadership: Daniel F. Pinnow
Change Management Tools: Marc Helmold
Purchasing’s Role as an Influencer of Business Outcomes: Thomas Nash and Robert Handfield
The New Age Entrepreneurs of Africa: The Men Who Founded Lions: Ebimo Amungo