Management for Professionals

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Kiss the Documents! How the City of Ghent Digitizes Its Service Processes: Amy Looy and Sabine Rotthier
Organizational Culture Models: Dominik Maximini
Leading with the Spiritual Rule: Collectively Navigating Toward a Morally Sound Future: Joan Marques
Case 17: One World Trade Center: B Rajesh Kumar
Conclusion: Aristide Aartsengel and Selahattin Kurtoglu
Managing the Digital Transformation: Ten Guidelines for Communications Professionals: Joachim Klewes, Dirk Popp and Manuela Rost-Hein
Towards Sustainable Aviation: Implications for Practice: Adrian Müller, Alexander Stauch, Judith L. Walls and Andreas Wittmer
5G+ Smart Education: Pengfei Sun
Some Practical Illustrations of How This Method Works: Gerhard Köhler, Werner Roth and Achim Schmidtmann
Sports Sponsorship Contracts: André-M. Szesny
Driving Against the Tide: The Case of Tesla Motors: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Information, Communication and Documentation: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Negotiation: How to Make Deals in China: Henk R. Randau and Olga Medinskaya
Protection of Innovation: Roman Boutellier and Mareike Heinzen
Ludic Leadership: The Counter-Intuitive Case for Playing Games in the Life Science Industry: Avo Schönbohm and Jan-Henrik Walter
Viewing Human–Machine Interaction from a Developmental Perspective: Stepping Up to the Humane Organization: Jan De Visch and Otto Laske
Integrated Reputation Analysis at Daimler: Sabine A. Einwiller and Michael M. Kuhn
Negotiations in the Global Economy: Jan Pieper
Tragedy of the Commons: There Ain’t no Such Thing as a Free Lunch: Christoph E. Mandl
Reinventing the Wheel! The Witten Model of Family Strategy Development: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
Account-Based Marketing with CRM and Marketing Automation: Klaus Heinzelbecker
Managing Content in a Platform Economy: Copyright-Based Approaches to User-Generated-Content: Clemens Appl and Philipp Homar
The Role of IT Systems in the Strategy Process: The Case of Electrolux: Fredrik Nilsson and Jan Lindvall
Guide to Outsourcing in Supply Chain Management: Colin Scott, Henriette Lundgren and Paul Thompson
Enabling Data-Based Applications in Manufacturing: Paul Buess
Path Dependence: Segregation, Increasing Returns, Success to the Successful: Christoph E. Mandl
Project Risk Management: Stefano Tonchia
Dr. João Freire on Place Branding in Portugal and the Middle East: Florian Kaefer
Comparison of Plans and Targets to Actuals: Lukas Rieder and Raef Lawson
To Brand or Not to Brand: An Introduction to B2B Branding: Kirsten Juliet Ives and Vera Müllner
The Last Frontier: Room Attribute Pricing and Inventory Control: Ben Vinod
Creative Minds of Leaders in Psychobiographical Perspectives: Exploring the Life and Work of Christiaan Barnard and Angela Merkel: Claude-Hélène Mayer and Roelf Niekerk
Advancing from a Scalable Marketing Approach into a Digital Self-Service Sphere: Alexander Schwertlein, Uli Schneider and Jürgen Hoika
Renewable Energy in the Marketing of Tourism Companies: Susanne Gervers
Artificial Projects: Mario Vanhoucke
Yes, AI Can: The Artificial Intelligence Gold Rush Between Optimistic HR Software Providers, Skeptical HR Managers, and Corporate Ethical Virtues: Matthias Groß
Scenarios of Real-Estate-Backed Securitization and Financing: Dave Chiou
Scenarios of Real Estate-Backed Securitization and Financing: Dave Chiou
Purchasing’s Role as an Influencer of Business Outcomes: Thomas Nash and Robert Handfield
Change Management Tools: Marc Helmold
Case 18: Making of the Tallest Building—Burj Khalifa: B Rajesh Kumar
Routes and Levers for Strategy Implementation: Base Camp and Route Planning: Matthias Kolbusa
Transaction Cost in Economics: Chihiro Suematsu
Role and Deployment of Statistics and Data Science in People Analytics: Rahul Ghatak
Employees: Tracy Dathe, René Dathe, Isabel Dathe and Marc Helmold
Dell’s Acquisition of EMC: B. Rajesh Kumar
Outlook and Summary: Thomas Friedli, Andreas Mundt and Stefan Thomas
Blackblot PMTK Methodology™ Models: Gabriel Steinhardt
Dictates of Quality: Timothy Adesanya Ibidapo
Innovative View on Value Creation – Investigating Requirements for a Holistic Service Life Cycle Management: Sabine Janeschek and Matthias Gouthier