Methods to Create New Products, Services and Business Models

Ralf T. Kreutzer
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Ralf T. Kreutzer: Berlin School of Economics and Law

Chapter 7 in Toolbox for Marketing and Management, 2019, pp 175-193 from Springer

Abstract: Abstract In this chapter, we support you with the most powerful to boost creativity. We start with classical concepts like brainstorming and brainwriting as well as attribute listing. Then we show you how to use design thinking, Lego Serious Play and mind map to stimulate creativity. World Café is a perfect way for creative work in larger groups.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-13823-3_7

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DOI: 10.1007/978-3-030-13823-3_7

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