Toolbox for Marketing and Management

Ralf T. Kreutzer
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Ralf T. Kreutzer: Berlin School of Economics and Law

in Management for Professionals from Springer

Date: 2019
ISBN: 978-3-030-13823-3
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Chapters in this book:

Ch 1 Presentations: Conveyer Belt of Your Success

Ralf T. Kreutzer

Ch 2 Vision, Mission and Goals

Ralf T. Kreutzer

Ch 3 Concepts for the Development of Strategies

Ralf T. Kreutzer

Ch 4 Tools for the Strategic Analysis

Ralf T. Kreutzer

Ch 5 Forecasting Methods

Ralf T. Kreutzer

Ch 6 Customer Value Models

Ralf T. Kreutzer

Ch 7 Methods to Create New Products, Services and Business Models

Ralf T. Kreutzer

Ch 8 Innovative Project Management Tools

Ralf T. Kreutzer

Ch 9 Budgeting Concepts

Ralf T. Kreutzer

Ch 10 Strategic and Operational Marketing Plan

Ralf T. Kreutzer

Ch 11 Change Management Tools

Ralf T. Kreutzer

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DOI: 10.1007/978-3-030-13823-3

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