Vision, Mission and Goals

Ralf T. Kreutzer
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Ralf T. Kreutzer: Berlin School of Economics and Law

Chapter 2 in Toolbox for Marketing and Management, 2019, pp 33-48 from Springer

Abstract: Abstract In this chapter we provide you with relevant insights in the necessity of a vision, a mission and precise goals. We present relevant tools to develop and communicate these within an organisation. Two concepts to organise goals are presented here: the pyramid of goals and the balanced scorecard.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-13823-3_2

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DOI: 10.1007/978-3-030-13823-3_2

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