Strategic and Operational Marketing Plan

Ralf T. Kreutzer
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Ralf T. Kreutzer: Berlin School of Economics and Law

Chapter 10 in Toolbox for Marketing and Management, 2019, pp 225-229 from Springer

Abstract: Abstract In this chapter you see how you can design a strategic and an operational marketing plan. We provide you with relevant template to develop your own convincing marketing plans. You will see that you need the results of several tools to develop these plans.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-13823-3_10

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DOI: 10.1007/978-3-030-13823-3_10

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