Budgeting Concepts

Ralf T. Kreutzer
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Ralf T. Kreutzer: Berlin School of Economics and Law

Chapter 9 in Toolbox for Marketing and Management, 2019, pp 221-223 from Springer

Abstract: Abstract In this chapter we present relevant budgeting concepts. You will learn that only a target-oriented approach offers the possibility to link budget and achievements in a convincing way.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-13823-3_9

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DOI: 10.1007/978-3-030-13823-3_9

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