Change Management Tools

Ralf T. Kreutzer
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Ralf T. Kreutzer: Berlin School of Economics and Law

Chapter 11 in Toolbox for Marketing and Management, 2019, pp 231-251 from Springer

Abstract: Abstract In this chapter you will see how to manage change processes in organisations. In the digital age, every company has to go through a more or less comprehensive change process. You will become familiar with relevant aspects of this change process. In addition we present a set of valuable tools to manage the change process successfully.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-13823-3_11

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DOI: 10.1007/978-3-030-13823-3_11

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