EconPapers    
Economics at your fingertips  
 

Outlook: Full Revenue Management (FRM)Full revenue management (FRM)

Marc Helmold
Additional contact information
Marc Helmold: IUBH International University

Chapter 16 in Total Revenue Management (TRM), 2020, pp 175-183 from Springer

Abstract: Abstract In recent years, scientists and practitioners thought the future of revenue management would be more data, faster processing capability, more revenue streams optimized and more properties managed by one revenue professional. Now that the second decade of the twenty-first century is nearing its final year, we can see that the “more” and “faster” will give way to something slightly different. Existing marketing tools like the marketing mix or the strategic triangle concept will still be in use and will serve as settlement to achieve strategic revenue management objectives. The revenue profession, which was developed in the aviation and hospitality sectors, has further developed to an extremely sophisticated concept and method to increase revenues across company activities and in all areas of the value chain. TRM has also triggered the need for the optimal combination of competencies. There are nowadays revenue analysts, revenue managers, directors of revenue, even vice presidents and other executives. It is fair to say the revenue profession is emerging as a champion of progress and a key to profitable growth in businesses that understand how mission-critical it is to drive revenues.

Date: 2020
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-46985-6_16

Ordering information: This item can be ordered from
http://www.springer.com/9783030469856

DOI: 10.1007/978-3-030-46985-6_16

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

 
Page updated 2025-06-06
Handle: RePEc:spr:mgmchp:978-3-030-46985-6_16