 Outlook: Full Revenue Management (FRM)Full revenue management (FRM)Marc Helmold
Chapter 16 in Total Revenue Management (TRM), 2020, pp 175-183 from Springer Abstract: Abstract In recent years, scientists and practitioners thought the future of revenue management would be more data, faster processing capability, more revenue streams optimized and more properties managed by one revenue professional. Now that the second decade of the twenty-first century is nearing its final year, we can see that the “more” and “faster” will give way to something slightly different. Existing marketing tools like the marketing mix or the strategic triangle concept will still be in use and will serve as settlement to achieve strategic revenue management objectives. The revenue profession, which was developed in the aviation and hospitality sectors, has further developed to an extremely sophisticated concept and method to increase revenues across company activities and in all areas of the value chain. TRM has also triggered the need for the optimal combination of competencies. There are nowadays revenue analysts, revenue managers, directors of revenue, even vice presidents and other executives. It is fair to say the revenue profession is emerging as a champion of progress and a key to profitable growth in businesses that understand how mission-critical it is to drive revenues. Date: 2020 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-46985-6_16 Ordering information: This item can be ordered from DOI: 10.1007/978-3-030-46985-6_16 Access Statistics for this chapter More chapters in Management for Professionals from Springer |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.