Total Revenue Management (TRM)

Helmold, Marc

Total Revenue Management (TRM)

Marc Helmold
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Marc Helmold: IUBH International University

in Management for Professionals from Springer

Date: 2020
ISBN: 978-3-030-46985-6
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Citations: View citations in EconPapers (3)

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Chapters in this book:

Ch 1 Total Revenue Management (TRM)Total revenue management (TRM): Marc Helmold
Ch 2 PricingPricing Elements and Price ElasticityPrice elasticities: Marc Helmold
Ch 3 PricingPricing as Part of Corporate Strategy: Marc Helmold
Ch 4 Pricing StrategiesPricing strategies: Marc Helmold
Ch 5 SupplySupplies Chain Management and Distribution ChannelsDistribution channels: Marc Helmold
Ch 6 Value Drivers in Revenue ManagementRevenue management: Marc Helmold
Ch 7 Audits as Tool to Evaluate Value: Marc Helmold
Ch 8 TRM for ServicesServices: Marc Helmold
Ch 9 Creating the Value Proposition: Marc Helmold
Ch 10 TRMTotal revenue management (TRM) in Companies with Financial Difficulties: Marc Helmold
Ch 11 PricingPricing in the Automotive IndustryIndustries: Marc Helmold
Ch 12 PricingPricing in the Hospitality IndustryHospitality industry: Marc Helmold
Ch 13 PricingPricing in the Aviation IndustryIndustries: Marc Helmold
Ch 14 PricingPricing in the Healthcare Sector: Marc Helmold
Ch 15 Pricing StrategyPricing strategies in the Beer IndustryIndustries: Marc Helmold
Ch 16 Outlook: Full Revenue Management (FRM)Full revenue management (FRM): Marc Helmold

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DOI: 10.1007/978-3-030-46985-6

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