Management for Professionals

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Social CRM: Challenges and Perspectives: Rainer Alt and Olaf Reinhold
Beyond the Search Engine: The Case of Google: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Project Strategy Management: Stefano Tonchia
Using Data and Analytics for Improved HRD Performance in the Age of Digital Technologies: Lyle Yorks, Amy Lui Abel and Denise Rotatori
Risk Modeling and Capital: Operational Risk: Johannes Wernz
New Capabilities and Challenges: Christos Voudouris
Leading Innovation: Creating the Future: Eric Viardot
Problem-Solving, Process and Idea Creation Tools: Marc Helmold
Strategic Sourcing: Required Infrastructure of Supply Management: Sathit Parniangtong
An Expert Vignette from the American Perspective: John R. Washbish, President and CEO: Maria Elo and Fotios Katsardis
Risk Modeling and Capital: Market Risk: Johannes Wernz
Maintaining ‘Respect for Spirituality’ in a Secular Work Environment: A Biographical Account of the Career-Life Journey of a Black Female Practitioner of Declared Faith: Doirean Wilson
Product Development: Managing Uncertainty and Knowledge Integration: Stefano Biazzo and Roberto Filippini
Data and Social, Mobile, Analytics, Cloud (SMAC): Rahul Ghatak
Development of a Responsive Operating Model: Lars Michael Bollweg
Sustainable Supply Chains in Bolivia: Between Informality and Political Instability: Boris Christian Herbas-Torrico, Björn Frank, Carlos Alejandro Arandia-Tavera and Pamela Mirtha Zurita-Lara
Bill Geist on the Future of Destination Marketing and DMOs: Florian Kaefer
Structuring and Implementation of the Project: B Rajesh Kumar
Risk Wisely: George Vekinis
GE Appliances in 2021: Annika Steiber
Case Study—Project Highway: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Conceptual Model of Internet-Based Customer Value Management: Tymoteusz Doligalski
Strategic Outsourcing: Risks, Rewards and Relationships: Bharat Vagadia
When the E-Shopper Meets the Wine Industry: Pierre Mora
Conflict Configurations in Dynastic Business Families: Tom A. Rüsen, Heiko Kleve and Arist von Schlippe
A Number of Cases: Theo Janssen
The Importance of a Focused and Standardized Operating Model in Managing Digital Customer Engagement: Lukas Trautner
Service Marketing and Service Sales Management: Marc Helmold
Strategic Management Objectives, KPI, and OKR: Marc Helmold
Nine to Five: Martin Auer
Software Product Management and Agile Software Development: Conflicts and Solutions: Hans-Bernd Kittlaus
Negotiations in Different Cultures and Internationalization: Tracy Dathe and Marc Helmold
Intrapreneurial Team Freedom: Sharda S. Nandram
Case 11 AppFolio: B. Rajesh Kumar
TRM for ServicesServices: Marc Helmold
Business Marketing Intelligence: Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Creating Global Product and Service Offerings: Bodo B. Schlegelmilch
Balancing Global Synergies and Local Responsiveness: Bodo B. Schlegelmilch
Shengdu Home Furnishings Co., Ltd.: A Hero Walks Against the Wind: Hua Cheng
A Framework of Figures for the Sales Strategy: Targets and Resources: Christian Homburg, Heiko Schäfer and Janna Schneider
Stations AR Simulated Digital Twin: Darren Ackers
The Counterculture of Silicon Valley: Steffan Heuer
Motivation and Loyalty: Creating a Motivated Workforce: Stephen R. Balzac
Overcoming the Blind Spot of Positive Leadership: Authenticity Amidst Change: Petros G. Malakyan, Wenli Wang and Steven P. Niles
Swiggy™, Foodora™, and Yelp™: Hyperlocal Platforms: R. Srinivasan
Revenue Models: Frank Frohmann
The Resilience of Family Firms During Crisis: Börje Boers, Thomas Henschel and Maria Stellmacher
5G+ Smart Manufacturing: Pengfei Sun
Change and Configuration Management: Michael Missbach, Josef Stelzel, Cameron Gardiner, George Anderson and Mark Tempes
High Risk: China’s Real Estate: Henk R. Randau and Olga Medinskaya