Management for Professionals

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The Perspective of Culture: Lefei Li
Understanding the Industry Environment and Its Implications to Strategy: Claude Diderich
Integrated Board Management Dimension: Martin Hilb
Social CRM: Challenges and Perspectives: Rainer Alt and Olaf Reinhold
The Four A’s of Marketing: Jagdish N. Sheth and Rajendra S. Sisodia
The New Company: Fady A. Harfoush
What Makes You Successful at Diversity Management? A Personal Journey: Ágota Bíró
Attracting Foreign Direct Investment into Sub-Saharan Africa: Holger Görg
Sales Performance Management: Excellence in CRM with Digital Control Concepts: Mario Pufahl
Supply Performance Management: Marc Helmold and Brian Terry
Key Drivers of Business Efficiency in a Dynamic Environment: Krystian Olek
Sensitivity and Uncertainty: Locust Plagues and Price Dynamics of Commodities: Christoph E. Mandl
Economic Hubs: Tracy Dathe, Volker Müller and Marc Helmold
Forecasting: Jörg Thomas Dickersbach and Michael F. Passon
Maintaining ‘Respect for Spirituality’ in a Secular Work Environment: A Biographical Account of the Career-Life Journey of a Black Female Practitioner of Declared Faith: Doirean Wilson
Product Development: Managing Uncertainty and Knowledge Integration: Stefano Biazzo and Roberto Filippini
EAM governance and organisation: Frederik Ahlemann, Eric Stettiner, Marcus Messerschmidt, Christine Legner and Glen Hobbs
Bridging Distances in the Virtual Organization: Sandhya Shekhar
Case Study—Project Highway: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
GE Appliances in 2021: Annika Steiber
Conceptual Model of Internet-Based Customer Value Management: Tymoteusz Doligalski
Booth Design and Marketing Materials: Klaus Solberg Søilen
Alignment and Commitment: Aristide Aartsengel and Selahattin Kurtoglu
Case Study 1: Red Hat Enterprise Linux (RHEL) Atomic Host: Ondrej Zizlavsky and Eddie Fisher
Hotel Pricing: Ben Vinod
Bill Geist on the Future of Destination Marketing and DMOs: Florian Kaefer
Structuring and Implementation of the Project: B Rajesh Kumar
Risk Wisely: George Vekinis
Stage 2: Controlling HR Development HR development controlling: Robert Girbig and Peter Härzke
Strategic Sourcing: Required Infrastructure of Supply Management: Sathit Parniangtong
Risk Modeling and Capital: Market Risk: Johannes Wernz
An Expert Vignette from the American Perspective: John R. Washbish, President and CEO: Maria Elo and Fotios Katsardis
Sustainable Supply Chains in Bolivia: Between Informality and Political Instability: Boris Christian Herbas-Torrico, Björn Frank, Carlos Alejandro Arandia-Tavera and Pamela Mirtha Zurita-Lara
Development of a Responsive Operating Model: Lars Michael Bollweg
Data and Social, Mobile, Analytics, Cloud (SMAC): Rahul Ghatak
Agile Marketing, Agile Budgeting: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Problem-Solving, Process and Idea Creation Tools: Marc Helmold
Leading Innovation: Creating the Future: Eric Viardot
Public and Non-Profit Organizations Versus Private Industry Needs: Nicolas A. Valcik, Meghna Sabharwal and Teodoro J. Benavides
Google in 2023: Annika Steiber
Beyond the Search Engine: The Case of Google: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Process Versus Content: Kim Cheng Patrick Low
Fourth Element of Strategy—Organizational Change Management: Prakash Sah
Risk Modeling and Capital: Operational Risk: Johannes Wernz
Using Data and Analytics for Improved HRD Performance in the Age of Digital Technologies: Lyle Yorks, Amy Lui Abel and Denise Rotatori
Project Strategy Management: Stefano Tonchia
New Capabilities and Challenges: Christos Voudouris
Deepening Business Relationships Through Art: Alessia Zorloni
Implementing the Project: C.-Andreas Dalluege, Kasandra Musović and John Stephen Gary Wells
Implementing a PIM: Jorij Abraham