Management for Professionals

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Conceptual Model of Internet-Based Customer Value Management: Tymoteusz Doligalski
Beyond the Search Engine: The Case of Google: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Using Data and Analytics for Improved HRD Performance in the Age of Digital Technologies: Lyle Yorks, Amy Lui Abel and Denise Rotatori
Project Strategy Management: Stefano Tonchia
New Capabilities and Challenges: Christos Voudouris
Risk Modeling and Capital: Operational Risk: Johannes Wernz
Agile Marketing, Agile Budgeting: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Stage 2: Controlling HR Development HR development controlling: Robert Girbig and Peter Härzke
Case Study—Project Highway: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
GE Appliances in 2021: Annika Steiber
An Expert Vignette from the American Perspective: John R. Washbish, President and CEO: Maria Elo and Fotios Katsardis
Risk Modeling and Capital: Market Risk: Johannes Wernz
Strategic Sourcing: Required Infrastructure of Supply Management: Sathit Parniangtong
Business Marketing Intelligence: Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Filippa K’s Fashion Manifest: Long Lasting Simplicity: Elin Larsson
Building the Arsenal: Setting Up an Effective Separation Team and Governance: Joseph Joy
Intrapreneurial Team Freedom: Sharda S. Nandram
Nine to Five: Martin Auer
Software Product Management and Agile Software Development: Conflicts and Solutions: Hans-Bernd Kittlaus
Negotiations in Different Cultures and Internationalization: Tracy Dathe and Marc Helmold
Phase 4: Design Commercial Terms: Livio Moretti
Case V: Alibaba: A Decade-Long Road to Financial Services: Xiaoming Zhu
Generate Quick Wins: Dominik Maximini
A Number of Cases: Theo Janssen
Execution and Humility: Eric Viardot
Case 11 AppFolio: B. Rajesh Kumar
TRM for ServicesServices: Marc Helmold
Organisational Transformation—Going Digital: Nick Shannon and Bruno Frischherz
Service Marketing and Service Sales Management: Marc Helmold
Strategic Management Objectives, KPI, and OKR: Marc Helmold
Some Final Thoughts: Charles J. Alaimo
Balancing Global Synergies and Local Responsiveness: Bodo B. Schlegelmilch
Creating Global Product and Service Offerings: Bodo B. Schlegelmilch
Stations AR Simulated Digital Twin: Darren Ackers
A Framework of Figures for the Sales Strategy: Targets and Resources: Christian Homburg, Heiko Schäfer and Janna Schneider
Shengdu Home Furnishings Co., Ltd.: A Hero Walks Against the Wind: Hua Cheng
The Counterculture of Silicon Valley: Steffan Heuer
Overcoming the Blind Spot of Positive Leadership: Authenticity Amidst Change: Petros G. Malakyan, Wenli Wang and Steven P. Niles
Revenue Models: Frank Frohmann
Motivation and Loyalty: Creating a Motivated Workforce: Stephen R. Balzac
Swiggy™, Foodora™, and Yelp™: Hyperlocal Platforms: R. Srinivasan
Conflict Configurations in Dynastic Business Families: Tom A. Rüsen, Heiko Kleve and Arist von Schlippe
The Organization of Data Warehouse Activities: Federico Rajola
Designing the Lean Intervention: Ganesh Mahadevan and Kalyana C. Chejarla
The Power of Corporate Purpose: Pekka Aula and Jouni Heinonen
Humility and Social Entrepreneurship: Elliott Kruse
Objects: Richard Thomas Watson
Service Sales: Moritz Classen
The Resilience of Family Firms During Crisis: Börje Boers, Thomas Henschel and Maria Stellmacher
5G+ Smart Manufacturing: Pengfei Sun