Management for Professionals

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Akshayakalpa: Gopal Naik and S. Rajeshwaran
E-Commerce Marketplace: Selling Spare Parts to Repair Shops in Kenya: Sarah Johnson
British Petroleum Merger with Amoco: B. Rajesh Kumar
After Planning Is Before Planning: New Year, New Challenges: Lukas Rieder and Raef Lawson
Cases and Solutions: Wing Sun Li
Social Entrepreneur Open Innovation-Based Business Model Developing Circle: JinHyo Joseph Yun
Tally Solutions Pvt. Ltd.: Orchestrating the Ecosystem: R. Srinivasan
Empowering Women as Key Changemakers: Why Female-Driven Social Innovation Matters: Eva Vosen, Stefan Wilhelm and André Habisch
The Salesperson Personality: Of Know-It-Alls, Socializers and Allrounders: Christian Homburg, Heiko Schäfer and Janna Schneider
Impact Investing at the Base of the Pyramid: Unitus Seed Fund: Mary J. Cronin
Talent Management in Poland: Challenges, Strategies and Opportunities: Sylwia Przytula
Intertwining Lean and Design Thinking: Software Product Development from Empathy to Shipment: Tobias Hildenbrand and Johannes Meyer
Stablecoin—The Bridge Between the Real World and Digital Assets: Shusong Ba, Yang Wang, Haifeng Bai and Haokang Thomas Zhu
The Measurement of Systems: Richard Thomas Watson
Operations Research in International Manufacturing Networks: Martin Benfer, Sina Peukert and Gisela Lanza
Best Practices in Building a Digital Business Leadership: Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
Examples from Real-Life SAP S/4HANA Projects: Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Outlook: Tracy Dathe, Volker Müller and Marc Helmold
Cooperative, Connected and Automated Mobility: Wolfgang H. Schulz, Horst Wieker and Bettina Arnegger
Case 29 MVB Financial Corporation: B. Rajesh Kumar
Case 25: Trans-Siberian Railway: B Rajesh Kumar
Relationship Management in Sports (Sponsorship): Stefan Walzel
Frameworks, Tools, and Leadership for Responding to Strategic Alliances Challenges: Merryn Rutledge
Tips for Six Sigma Sponsors to Support Projects and the Program: Reiner Hutwelker
Blockchain Driven Supply Chain and Industry 4.0 Technologies: Syed Ahsan Ali Zaman, Hamza Muhammad Dawood, Syeda Nageen Zehra and Syeda Zehra Saeed
Tokenization: Daniel Hellwig, Goran Karlic and Arnd Huchzermeier
Lean Management in Healthcare and Hospitals: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Dr. Marta Hereźniak on Place Brand Effectiveness: Florian Kaefer
Forex: Shuai Chen
From Project to IoT Strategy: Andreas Holtschulte
Creativity: Bernd X. Weis
Competing Models of Success: Michael Alznauer
Change Management for Marketing and Sales Activities: Marc Helmold
Start-Ups Meet SMEs: Michael Krause
Summary—Conclusion—Outlook: Gerhard Köhler, Werner Roth and Achim Schmidtmann
Realtime Data Accelerates Online Marketing: Kolja Brosche and Arun Kumar
Managing the Application Separation Life Cycle: Joseph Joy
Real Estate Private Equity Investing in China: From a Practitioner’s Perspective: Christina Gaw
Real Estate Private Equity Investing in China: From a Practitioner’s Perspective: Christina Gaw
People Involvement: Timothy Adesanya Ibidapo
The Future of Global Marketing Strategy: Bodo B. Schlegelmilch
Discussion: Xuehua Wang
Primary Research: The Nature of Scrum Survey: Dominik Maximini
The Digitalization of Customer Contact in Healthcare: Kolja A. Rafferty
Personalization in Hospitality: Ben Vinod
Warranty Forecasting: Albert Liao
Marketing Financial Services: George P. Moschis
TQM and BPR: Sanjay Mohapatra
SCRM in the Automotive Industry: AutoSCRM: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
The Relevance of Employer Branding in Recruiting Generation Z in Germany: Astrid Nelke