Management for Professionals

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Contractual Law in Projects: Philip Bauer
Success of Hybrid PPPs: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Using Customer Data and Feedback to Optimize Products and Services: Laura Braun and Sven Reinecke
“Quo Vadis” Integrated Business Planning: Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
An Absence of Mission Mastery: A Case Study: Brian Dive
Strategic Transformation and Operations Management at Bühler AG: A Holistic Approach: Holger Feldhege, Xue-Zhi Liu and Dominik Remling
Creative Thinking: Eva Traut-Mattausch, Rudolf Kerschreiter and Christoph Burkhardt
Marketing Insurance: George P. Moschis
Oracle’s Hostile Takeover of PeopleSoft: B. Rajesh Kumar
Quality Tools and Techniques: Timothy Adesanya Ibidapo
Breaking Habits to Foster Engaged Leadership: Wiley C. Davi and Duncan H. Spelman
OTTs Versus Telcos: Network Neutrality and Operator Strategies: Arnulf Heuermann
Global Talent Management in French Multinationals: Vincent Sponton and Akram Al Ariss
Prospects of Purchasing—An Evaluation Model for Data Mining Approaches for Preventive Quality Assurance: Frank Straube, Anna Lisa Junge and Tu Anh Tran Hoang
Strategies for Successful Brand Building and Marketing in the Key Emerging Markets: Niklas Schaffmeister
Organization and Change Management: Philip Bauer
Case 32: Australian Japan Cable: B Rajesh Kumar
Industry-Specific Standards for Management Systems: Herfried Kohl
Customer Retention Management: Making the Customer a “Fan”: Christian Homburg, Heiko Schäfer and Janna Schneider
Re-authoring Careers: Changing the Narratives Around Work for Individuals and Its Impact on Organizations and Society: Marieke Genard
Overview of Part III: Douglas Walker
Global Branding and Communication: Bodo B. Schlegelmilch
Rebecca Smith on Country Branding in New Zealand: Florian Kaefer
German Office Markets: Andreas Schulten and Ulrich Denk
Ireland—N1/M1 Dundalk Bypass: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Maize Seed Industry in Thailand: Orachos Napasintuwong
Appendix 2: Research Details: Dominik Maximini
Measuring Your Company’s Impact: How to Make the Most of Sustainability Reporting Frameworks: Jen Anderson and Jessica Abensour
Case 33: Addis Ababa–Djibouti Railway: B Rajesh Kumar
Pricing for Publisher: Scaling Value, Not Volume: Marco Klimkeit and Paul Benson
On Becoming Market Oriented in a Commodity Market: Aligning Internal Operational Capabilities with Customer Needs: Victoria L. Crittenden and William F. Crittenden
Sustainability and Corporate Social Responsibility (CSR) in SCRM: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Operation Digitalization: Ye Tian
Innovation and Transaction Cost: Chihiro Suematsu
Step 10: Evaluation and Monitoring: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Kenya: Logistical Gateway to East Africa: Pramod Bagalwadi
Persuading How? How to Handle the Sponsors of PD Projects: Torsten Bittlingmaier
Stress Test and CCAR: Colin Chen
KZTON Enables Cross-Border E-commerce Export with Intellectual Property Services: Xiutian Zheng
Conclusions and Outlook: Susanne Durst and Thomas Henschel
The Travel Agency Perspective of Revenue Management: Ben Vinod
Implications of the Blockchain-Driven Supply Chains for Marketers: A Review and Guiding Insights: Adeel Khalid, Munazza Saeed, Muhammad Usman and Majid Khan
Case 34 Jacobs (Engineering Group): B. Rajesh Kumar
Process Management in Construction: Expansion of the Bolzano Hospital: Elisa Marengo, Patrick Dallasega, Marco Montali, Werner Nutt and Michael Reifer
Lessons Learned in the Development of a CRM SaaS Solution: Markus Bauer
Past and Future: Douglas Walker
Outlook: Charting the Future of R&D: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
What You Can Achieve With TBM: Uwe G. Seebacher
Going Public and M&A in the German Real Estate Market: Klaus Elmendorff and Christian Schmitt
Managing IT in Divestiture: Orchestration, Instrumentation, and Measurement: Joseph Joy