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Management for Professionals

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The Value Add of Legal Departments in Disputes: Making a Business Case Rather Than Providing Pure Legal Advise
Ulrich Hagel
Negotiations in Different Countries
Marc Helmold
Customer Engagement as an Approach to De-Commoditisation
Anna Nauen and Margit Enke
Between the Ministry and the Multinational
Fenton Sands
Step 8: Selecting the Target Segment(s)
Sara Dolnicar, Bettina Grün and Friedrich Leisch
Social Marketing in the General Directorate of Traffic’s Campaign Called “Caminantedigital”
Estela Núñez-Barriopedro
Looking at the Life Cycle of Koala, Where is the Next Breakthrough for Cross-Border E-commerce?
Ying Yan, Xiaofeng Shang, Yunxia Feng and Li Zhang
Conclusions and Outlook
Susanne Durst and Thomas Henschel
System of Standard Solutions
Isak Bukhman
Valuing Internet Stock and Intangible Assets
Wingsun Li
Accounting and Sports
Tomas Hjelström
Development in Subsequent Years
Lukas Rieder and Raef Lawson
How the Life Sciences Industry Handles IP in Start-ups
Jörg Thomaier
When Does the Future Actually Begin?
Hanspeter Zürcher
Case 29: Ichthys LNG Project
B Rajesh Kumar
Rounding Out Relationship Management: Trade Shows, Call Centers, Internet
Christian Homburg, Heiko Schäfer and Janna Schneider
How to Attract and Retain Global Careerists: Evidence from Finland
Vesa Suutari, Olivier Wurtz and Christelle Tornikoski
Essential Tool Box
Christoph Fuchs and Franziska J. Golenhofen
Conclusion or: Where the Road Is Leading
Daniel F. Pinnow
Driving Renewables: Business Models for the Integration of Renewable Energy and e-Mobility in Europe
Marc Ringel
Commercial Property Financing
Frank Nickel
The Relationship Between Scrum and Release Planning Activities: An Exploratory Case Study
Michail Theuns, Kevin Vlaanderen and Sjaak Brinkkemper
Case Study: AEGON Religare
Sanjay Mohapatra
Dr. Oliver Zöllner on Place Branding in Germany
Florian Kaefer
What Will Massively Influence the Automation of Marketing and Sales in the Future
Olaf Mörk
Corporate Reputation Risk: Creating an Audit Trail
Carl Brønn and Grahame Dowling
Gaining the Edge Through Product-Delivery Services
Sathit Parniangtong
Logical Thinking/Creative Thinking
Chihiro Suematsu
The Intelligence Ecosystem
Klaus Solberg Söilen
Lean Management in Project Management
Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Business Online
Wenya Yang
Blockchain Driven Supply Chain Management and Supply Chain Resilience: Role of Intellectual Capital
Mahmood Ali, Sajid Nazir and Muhammad Junaid
Problem Structuring to Enable Innovation in Business/IT Projects
Tatiana Porté, Gil Regev and Alain Wegmann
Measuring Success in the Development of Smart and Sustainable Cities
Ruthbea Yesner Clarke
The African Lions in a Changing Marketplace
Ebimo Amungo
Case 30: Kashagan Oil Field Development Project
B Rajesh Kumar
Alternative Investment
Shuai Chen
Appendix 1: Why John Kotter’s Model Was Chosen
Dominik Maximini
Aspects of Teams
Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Useful Information for Practitioners
Oliver Gassmann, Martin A. Bader and Mark James Thompson
What Kind of Challenges Will You Confront as the Manager of Millennials?
Hanspeter Zürcher
Case 32 Virtu Financials
B. Rajesh Kumar
Summary and Outlook
Peter Bebersdorf and Arnd Huchzermeier
Conclusion
Louis-Philippe Kerkhove
Simplifying IT Infrastructure Separation
Joseph Joy
Project Execution
Stefano Tonchia
The Development Phases of a Data Platform
Xiaodong Ma
Tensions and Personal Responsibilities When Engaging in a Responsible Career: Focus on CSR Managers and Emotions
Charline Collard
Human
Jürg Kuster, Christian Bachmann, Mike Hubmann, Robert Lippmann and Patrick Schneider
Negotiating with the Various Types of Negotiators
Kim Cheng Patrick Low
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