Management for Professionals

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Marketing Financial Services: George P. Moschis
TQM and BPR: Sanjay Mohapatra
The Future of Global Marketing Strategy: Bodo B. Schlegelmilch
People Involvement: Timothy Adesanya Ibidapo
Lean Management in Healthcare and Hospitals: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Discussion: Xuehua Wang
Chinese Festivals: Knowing the Roots: Henk R. Randau and Olga Medinskaya
Budgeting Concepts: Ralf T. Kreutzer
Conclusions: Claudio Franzetti
From Project to IoT Strategy: Andreas Holtschulte
Creativity: Bernd X. Weis
SCRM in the Automotive Industry: AutoSCRM: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Primary Research: The Nature of Scrum Survey: Dominik Maximini
The Digitalization of Customer Contact in Healthcare: Kolja A. Rafferty
Real Estate Private Equity Investing in China: From a Practitioner’s Perspective: Christina Gaw
Real Estate Private Equity Investing in China: From a Practitioner’s Perspective: Christina Gaw
Managing the Application Separation Life Cycle: Joseph Joy
Summary—Conclusion—Outlook: Gerhard Köhler, Werner Roth and Achim Schmidtmann
Realtime Data Accelerates Online Marketing: Kolja Brosche and Arun Kumar
How to Win the Battle on Innovation?: Taco C. R. Someren and Shuhua Someren-Wang
Social Marketing and Their Related Challenges for the Limited Access for People Living with a Disability: A Serbian Case Study: Ana Vulevic, Dragan Djordjevic, Rui Alexandre Castanho and José Cabezas-Fernández
Determining Outcomes of HRM Practices: Wolfgang Becker, Bianca Brandt and Harald Eggeling
Millennials in Leadership: An Examination of the Practice-Immediacy Model: Kevin Bottomley and Sylvia Willie Burgess
Valuable Intersections: Why CSR Requires Mindfulness for Higher Ed Leaders: Morgan R. Clevenger
Anticipate What Customers Will Do: Louis-Philippe Kerkhove
Cost and Finance: Philip Bauer
POP Mart: How to Maximize IP Value in the Field of Art Toy?: Xiaoxia Sun, Yu Jin and Xiaoxin Huang
A3 Thinking: Thomas Pyzdek
Academic Program: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Qwest Merger with US West: B. Rajesh Kumar
Case 26: Pan-American Highway: B Rajesh Kumar
The Future: Christiane Prange
Global Supply Chains: Bodo B. Schlegelmilch
Monument Protection and Zoning: Regulations and Public Support from an International Perspective: Wolfgang Maennig
Insights from Alibaba’s Digital Transformation: Xiaodong Ma
People Analytics Industry Landscape—Has its Time Come?: Rahul Ghatak
Case 30 Amazon: B. Rajesh Kumar
Digital Strategy: Angel Gavieiro Besteiro
Human Aspects of Technical Risk Management: Roman Boutellier and Mareike Heinzen
GrainGrow: Bringing Innovation in Food Handling: Mathew Tsamenyi and Nana Yaa A. Gyamfi
Payment Collection in International Trade: Eun Sup Lee
Making the Organization Understandable (Step VII): Martin Pfiffner
Case VIII: First Respond®: A Universal Mutual-Aid Emergency Platform in the Digital Economy: Xiaoming Zhu
Progress Data: Mario Vanhoucke
Governing the Public—Management to Others: Haibo Hu
Business Banquets: Henk R. Randau and Olga Medinskaya
Strategic and Operational Marketing Plan: Ralf T. Kreutzer
Fields of Application of Artificial Intelligence—Security Sector and Military Sector: Ralf T. Kreutzer and Marie Sirrenberg
Cost Break Down and Cost Structure Analysis: Karlheinz Zuerl
Putting the Pieces Together: Sandhya Shekhar