Strategic Uses of IP: Applying Learnings from Large Companies to Start-Ups

Sonja London ()
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Sonja London: TactoTek Oy

A chapter in Intellectual Property Management for Start-ups, 2023, pp 213-236 from Springer

Abstract: Abstract Established technology companies normally have an intellectual property (IP) strategy in place. This may include at least elements of patenting, trademark filing, IP risk mitigation, and a plan for using IP in their business. For building an effective IP strategy, these companies have considered many strategic ways to exploit their IP. Start-ups can learn a lot from larger companies’ approaches to IP. Drawing from her own experience, the author explains the strategic uses of IP from a large company’s vantage point, as well as how to apply this knowledge to the IP strategy of start-ups. The aim is to provide start-ups with views and ideas for developing their own IP strategy. This chapter is based on extensive experience with companies in mobile devices and related technologies, consumer electronics, and general electronics companies. In this context, IP means specifically patents; this chapter does not discuss trademarks or branding. The larger context of standard essential patents is also excluded and only addressed on a high level.

Keywords: IP strategy; Freedom of action; Competitive advantage; Business environment; Differentiation; Revenue creation (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-16993-9_11

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DOI: 10.1007/978-3-031-16993-9_11

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