Dr. Magdalena Florek on Place Marketing and Brand Equity

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 211-216 from Springer

Abstract: Abstract Poland | Dr. Magdalena Florek is Associate Professor at the Poznan University of Economics and Business in Poland. She is a co-founder and board member of the International Place Branding Association, as well as co-founder and Member of the Board of Best Place—the European Place Marketing Institute. Magdalena is a Senior Fellow at the Institute of Place Management, UK, served as Fulbright scholar at Northwestern University’s Kellogg School of Management in the USA. Co-author of brand strategies and other related projects for Polish cities and regions.

Date: 2021
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DOI: 10.1007/978-3-030-67144-0_39

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