An Insider’s Guide to Place Branding

Kaefer, Florian

An Insider’s Guide to Place Branding

Florian Kaefer
Additional contact information
Florian Kaefer: The Place Brand Observer

in Management for Professionals from Springer

Date: 2021
Edition: 1st ed. 2021
ISBN: 978-3-030-67144-0
References: Add references at CitEc
Citations: View citations in EconPapers (3)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Introduction to an Insider’s Guide to Place Branding: Florian Kaefer
Understanding Place Branding: Florian Kaefer
Keys for Place Branding Success: Florian Kaefer
How Place Branding Can Contribute to a Better World: Florian Kaefer
Place Branding: The Future: Florian Kaefer
Adam Mikolajczyk on Meaningful City Branding: Florian Kaefer
Dr. Andrea Lucarelli on the Politics of Place Branding: Florian Kaefer
Andrew Hoyne on Placemaking and Place Branding in Australia: Florian Kaefer
Anupam Yog on Place Branding and Placemaking in India: Florian Kaefer
Aparna Dutt Sharma on India, Nation Branding and Investment Promotion: Florian Kaefer
Bill Baker on Destination Branding for Small Cities and Regions: Florian Kaefer
Bill Geist on the Future of Destination Marketing and DMOs: Florian Kaefer
Buck Song Koh on Brand Singapore and Successful Nation Branding: Florian Kaefer
Caio Esteves on Place Branding in Brazil and Latin America: Florian Kaefer
Dr. Cecilia Cassinger on City Branding and Sustainability in the Nordics: Florian Kaefer
Dr. Cecilia Pasquinelli on Urban Competitiveness and Cultural Economy: Florian Kaefer
Christopher Hire on Strong City Brands and Data-Led Innovation: Florian Kaefer
Ed Burghard on Economic Development and Brand America: Florian Kaefer
Dr. Eduardo Oliveira on Place Branding and Strategic Spatial Planning: Florian Kaefer
Dr. Efe Sevin on Exurban Place Branding: Florian Kaefer
Erling Fossen on Oslo, City Brand Reputation and Sustainability: Florian Kaefer
Dr. Gary Warnaby on City Marketing and Retail Destinations: Florian Kaefer
Günter Soydanbay on City Branding, Turkey and Psychology: Florian Kaefer
Gustavo Koniszczer on Country Branding in Latin America: Florian Kaefer
Dr. Heather Skinner on Responsible Tourism, Corfu and Place Branding: Florian Kaefer
Dr. Hila Oren on Placemaking and City Branding in Tel Aviv: Florian Kaefer
Hjörtur Smárason on Place Branding, Future Cities, and Brand Africa: Florian Kaefer
Dr. Hong Fan on City Branding in China and Public Diplomacy: Florian Kaefer
Inga Hlín Pálsdóttir on Destination Branding and Iceland: Florian Kaefer
Dr. Irina Shafranskaya on City Happiness and Place Branding in Russia: Florian Kaefer
Jaume Marín on Destination Branding and Social Media: Florian Kaefer
Jeannette Hanna on Creating Authentic Place Brands: Florian Kaefer
Jeremy Tamanini on Dubai, the Green Economy and Country Reputation: Florian Kaefer
Dr. João Freire on Place Branding in Portugal and the Middle East: Florian Kaefer
Dr. Jordi de San Eugenio Vela on City Branding and Public Diplomacy: Florian Kaefer
Jose Filipe Torres on the Branding and Digital Reputation of Countries: Florian Kaefer
José Pablo Arango Calle on Country Branding in Colombia: Florian Kaefer
Juan Carlos Belloso on City Branding and the Case of Barcelona: Florian Kaefer
Dr. Magdalena Florek on Place Marketing and Brand Equity: Florian Kaefer
Malcolm Allan on City Branding and Placemaking in Great Britain: Florian Kaefer
Dr. Marta Hereźniak on Place Brand Effectiveness: Florian Kaefer
Dr. Martin Boisen on Place Brand Management: Florian Kaefer
Dr. Natasha Grand on Creating Place Identity: Florian Kaefer
Dr. Oliver Zöllner on Place Branding in Germany: Florian Kaefer
Pärtel-Peeter Pere on Nordic Place Branding and Talent Attraction: Florian Kaefer
Rebecca Smith on Country Branding in New Zealand: Florian Kaefer
Dr. Robert Govers on the Origins and Future of Place Branding: Florian Kaefer
Dr. Sebastian Zenker on Place Marketing and City Branding in Europe: Florian Kaefer
Dr. Sonya Hanna on Strategic Place Brand Management: Florian Kaefer
Dr. Stella Kladou on How Culture Impacts City Branding: Florian Kaefer
Todd Babiak on Meaningful Place Branding and Storytelling: Florian Kaefer
Tom Buncle on Destination Branding, Tourism, and Crisis Recovery: Florian Kaefer

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmtpr:978-3-030-67144-0

Ordering information: This item can be ordered from
http://www.springer.com/9783030671440

DOI: 10.1007/978-3-030-67144-0

Access Statistics for this book

More books in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().