Buck Song Koh on Brand Singapore and Successful Nation Branding

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 87-90 from Springer

Abstract: Abstract Singapore | Buck Song Koh is a Singaporean brand advisor, author, and editor of more than 30 books, including Brand Singapore (second edition, 2017). He has consulted on various aspects of Singapore’s country brand and served on the Marketing Advisory Panel of the current “Passion Made Possible” brand. He is also Adjunct Editor at Singapore’s Centre for Liveable Cities, where he has authored reports of the World Cities Summit. As an independent consultant, he helps foreign governments build their country brands. Previously head of communications and planning at Singapore’s Economic Development Board.

Date: 2021
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DOI: 10.1007/978-3-030-67144-0_13

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