Rebecca Smith on Country Branding in New Zealand

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 253-257 from Springer

Abstract: Abstract New Zealand | Rebecca Smith is the Director of the New Zealand Story, a government-led business growth initiative to tell the story of what New Zealand has to offer and what makes the country unique. She is an optimistic, energetic, and experienced marketer and brand builder, having previously worked for Fonterra, Bank of New Zealand and Telecom NZ. Rebecca is a frequent speaker at industry events.

Date: 2021
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DOI: 10.1007/978-3-030-67144-0_46

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