Dr. Oliver Zöllner on Place Branding in Germany

Florian Kaefer
Additional contact information
Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 239-244 from Springer

Abstract: Abstract Germany | Dr. Oliver Zöllner is a professor of media research, media sociology, digital ethics, broadcast journalism, and international communication at Stuttgart Media University in Germany. Oliver is an expert on questions of digitization, digital transformation, and related aspects of reflexive media literacy and digital ethics. His areas of expertise also include the strategic representation of states (public diplomacy, nation branding, competitive identity) as well as processes of identity formation in societies, such as in the context of migration debates or with a view to cultural minorities.

Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-67144-0_44

Ordering information: This item can be ordered from
http://www.springer.com/9783030671440

DOI: 10.1007/978-3-030-67144-0_44

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().