Dr. Natasha Grand on Creating Place Identity

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 233-238 from Springer

Abstract: Abstract United Kingdom | Dr. Natasha Grand took on place branding after studying modern national ideologies at LSE, following a natural fascination with the power of that the sense of home and belonging holds over us. She co-founded the Institute for Identity in London in 2009 and has worked in regions and cities with a total population of over 20 million people since. Natasha established herself as a “therapist for nations,” with a specialty in finding purpose and common values for places with little sense of own identity. She speaks extensively on place identity, communication, traditions, and experiences.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-67144-0_43

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DOI: 10.1007/978-3-030-67144-0_43

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