Tom Buncle on Destination Branding, Tourism, and Crisis Recovery

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 285-289 from Springer

Abstract: Abstract United Kingdom | Tom Buncle is the Managing Director of Yellow Railroad Ltd., a consultancy which helps destinations improve their competitiveness through branding, marketing, destination management planning, and crisis recovery. Prior to establishing his own consultancy, Tom was Chief Executive of Visit Scotland. He is an Honorary Professor at Edinburgh’s Heriot Watt University and lectures at conferences worldwide on destination branding, crisis recovery, and global travel trends. Tom authored the definitive Handbook on Tourism Destination Branding (2009, UNWTO & ETC).

Date: 2021
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DOI: 10.1007/978-3-030-67144-0_52

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