Dr. Martin Boisen on Place Brand Management

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 227-231 from Springer

Abstract: Abstract Netherlands | Dr. Martin Boisen is the owner of For the Love of Place and a co-founding Board Member of the International Place Branding Association. As a geographer he specializes in the marketing and branding of cities and regions as part of urban and regional governance and planning. Martin lives in The Netherlands and has been involved in more than 100 advisory projects. Next to his advisory work, Martin is a lecturer in Human Geography & Planning at the University of Groningen. He has published multiple research articles and book chapters on the topic.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-67144-0_42

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DOI: 10.1007/978-3-030-67144-0_42

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