Dr. Efe Sevin on Exurban Place Branding

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 119-123 from Springer

Abstract: Abstract USA | Dr. Efe Sevin studies the measurement and assessment processes in place branding and public diplomacy campaigns. His current research focuses on identifying and analyzing social networks created on digital communication platforms. His works have been published in several academic journals and books. Efe has co-edited City Diplomacy Current Trends and Future Prospects (2020) and is the co-author of forthcoming Nation Branding in South America and Nation Branding in North America.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-67144-0_20

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DOI: 10.1007/978-3-030-67144-0_20

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