Introduction to an Insider’s Guide to Place Branding

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 1-3 from Springer

Abstract: Abstract How can we make sure our cities, regions, and countries are attractive, our communities welcoming and resilient, and our economies sustainable? How can place branding offer direction and support initiatives aimed at sustainability: social, environmental, cultural, and economic well-being?

Date: 2021
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DOI: 10.1007/978-3-030-67144-0_1

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