Günter Soydanbay on City Branding, Turkey and Psychology

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 133-137 from Springer

Abstract: Abstract Canada | Günter Soydanbay is a Canada-based brand strategist, working with places around the world. Holding a B.Sc. in Psychology, his thinking about destinations is heavily influenced by the unconscious mind. His proprietary narrative-based brand strategy approach draws parallels between branding and mythology, dreams and stories. By blending different fields such as change management, appreciative inquiry, systems thinking, and archetypal psychology, Günter creates visible change, and transforms places and situations.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-67144-0_23

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DOI: 10.1007/978-3-030-67144-0_23

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