Bill Baker on Destination Branding for Small Cities and Regions

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 77-79 from Springer

Abstract: Abstract USA | Bill Baker is considered one of the pioneers in place branding and is recognized internationally as an innovative strategist and thought leader. He has worked in over 30 countries at a national level, as well as with hundreds of small cities and regions around the world, developing place branding and tourism development and marketing strategies for dozens of locations. Bill is the author of Destination Branding for Small Cities (2012) and Place Branding for Small Cities and Regions—The Essentials for Successful Destination Branding (2019).

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-67144-0_11

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DOI: 10.1007/978-3-030-67144-0_11

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