Dr. Sonya Hanna on Strategic Place Brand Management

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 267-269 from Springer

Abstract: Abstract United Kingdom | Dr. Sonya Hanna is a Lecturer in Marketing at Bangor University in Wales (Great Britain). As a researcher she focuses on the theory and application of place branding, especially in relation to the process of “strategic” place brand management and its various components (ranging from brand communications to the co-creation of place brands and stakeholder engagement) and the inter-play between such components. Her other interests lie in the categorization of stakeholder roles and how they provide the brand experience, considering public encounters.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-67144-0_49

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DOI: 10.1007/978-3-030-67144-0_49

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