Dr. Hong Fan on City Branding in China and Public Diplomacy

Florian Kaefer
Additional contact information
Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 159-164 from Springer

Abstract: Abstract China | Dr. Hong Fan is the director of the National Image Research Center (NIRC) at Tsinghua University in Beijing, China. She is a professor at the School of Journalism and Communication, and the EMBA Program at the School of Economics and Management at Tsinghua. Hong obtained her Ph.D. from the University of Oxford. She has served as a diplomat at the Chinese Embassy of New Zealand and worked in Switzerland and the USA. Her research areas include reputation studies, corporate communication, national image, and city branding.

Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-67144-0_28

Ordering information: This item can be ordered from
http://www.springer.com/9783030671440

DOI: 10.1007/978-3-030-67144-0_28

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().