Jeannette Hanna on Creating Authentic Place Brands

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 177-181 from Springer

Abstract: Abstract Canada | Jeannette Hanna is Chief Strategist for the Toronto-based brand agency, Trajectory. Writer, lecturer, and host of the brand podcast, Ikonicast. Her place brand work includes award-winning strategies for regions, cities, and districts across North America. She has also been a communications consultant for the Bermuda Cultural Map and the country’s Performing Arts Project. She regularly lectures at conferences and business schools, including Georgetown University’s Urban & Regional Planning program.

Date: 2021
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DOI: 10.1007/978-3-030-67144-0_32

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