Caio Esteves on Place Branding in Brazil and Latin America

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 91-94 from Springer

Abstract: Abstract Brazil | Caio Esteves is the Global Managing Partner of Placemaking at Bloom Consulting, having previously been the founder and CEO of Places for Us, the Brazilian place branding and placemaking consultancy. Pioneer of place branding in Brazil. Caio has coordinated postgraduate courses in branding, in addition to working as a professor in several educational institutions. As a speaker, he focuses on human behavior and its relationship with cities and places, always linking place identity with community engagement, and the interrelation between place branding and placemaking.

Date: 2021
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DOI: 10.1007/978-3-030-67144-0_14

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