Dr. Robert Govers on the Origins and Future of Place Branding

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 259-262 from Springer

Abstract: Abstract Belgium | Dr. Robert Govers is an independent adviser on numerous projects; a scholar, speaker, and author on the reputation of cities, regions, and countries. He is the chairman of the International Place Branding Association, co-editor of the quarterly journal of Place Branding and Public Diplomacy, and a contributor to Apolitical, the World Economic Forum Agenda and the Economist Intelligence Unit Perspectives platforms. He has also been an adjunct or visiting scholar at universities around the world and is the author of the award-winning book Imaginative Communities (2018).

Date: 2021
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DOI: 10.1007/978-3-030-67144-0_47

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