Place Branding: The Future

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 43-47 from Springer

Abstract: Abstract As a future-focused activity, place branding is always about anticipating what comes next. Which trends might influence the competitiveness and ability of cities, regions, and countries to shine and thrive? Which tendencies will impact place branding strategies? What “hot topics” occupy the minds of place image and identity researchers around the world? Here a snapshot of the state of affairs in late 2020.

Date: 2021
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DOI: 10.1007/978-3-030-67144-0_5

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