Adam Mikolajczyk on Meaningful City Branding

Florian Kaefer
Additional contact information
Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 51-56 from Springer

Abstract: Abstract Poland | Adam Mikolajczyk is an international place branding expert, specialized in territorial marketing and tourism consulting. Since 2010 co-founder and CEO of Best Place—European Place Marketing Institute: a boutique consulting organization that helps places, mainly in Central and Eastern Europe, to become attractive, sustainable, strong brands. Adam has spoken at dozens of conferences in Poland and abroad, including the first conference in Russia devoted to city marketing, the first congress on tourism marketing in Lviv, Ukraine, the first place branding conference in Brazil, and the City Nation Place conference (London, UK).

Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-67144-0_6

Ordering information: This item can be ordered from
http://www.springer.com/9783030671440

DOI: 10.1007/978-3-030-67144-0_6

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().