Dr. Hila Oren on Placemaking and City Branding in Tel Aviv

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 149-152 from Springer

Abstract: Abstract Israel | Dr. Hila Oren is the CEO of the Tel Aviv Foundation, elevating the City’s quality of life through education, the arts, sports, social services, the environment, and innovative urban projects. Previously, Hila founded and served as CEO of Tel Aviv Global—an initiative started by the Mayor’s Office in 2010. Hila is also a board member of Haifa Port, the Tel Aviv-Yafo Academic College and the Charney Forum for New Diplomacy. Hila has a PhD from Haifa University and holds an MBA from Tel Aviv University.

Date: 2021
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DOI: 10.1007/978-3-030-67144-0_26

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