Dr. Gary Warnaby on City Marketing and Retail Destinations

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 129-131 from Springer

Abstract: Abstract United Kingdom | Dr. Gary Warnaby is Professor of Retailing and Marketing, based in the Institute of Place Management at Manchester Metropolitan University, UK. His research focuses on the marketing of urban places, and retailing. Results of this research have been published in various academic journals in a variety of academic disciplines, including management, geography, urban studies, tourism, and architecture. Gary is a widely published author and has co-edited Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions (2015).

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-67144-0_22

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DOI: 10.1007/978-3-030-67144-0_22

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