José Pablo Arango Calle on Country Branding in Colombia

Florian Kaefer
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Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 203-205 from Springer

Abstract: Abstract Colombia | José Pablo Arango Calle has over 40 years of experience in advertising agencies. He joined Colombia Country Brand in 2013 as Marketing Manager, from where he was promoted to Country Brand Manager at ProColombia. In 2017, he was recognized by the magazine Marketers as one of the 10 most important leaders in Latin America in Territorial Marketing. In 2018 he was a speaker at TEDxBarranquilla. José retired from ProColombia in 2019, and founded the movement “Colombia Realismo Positivo,” dedicated to showing the true face of Colombia.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-67144-0_37

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DOI: 10.1007/978-3-030-67144-0_37

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