Inga Hlín Pálsdóttir on Destination Branding and Iceland

Florian Kaefer
Additional contact information
Florian Kaefer: The Place Brand Observer

A chapter in An Insider’s Guide to Place Branding, 2021, pp 165-168 from Springer

Abstract: Abstract Iceland | Inga Hlín Pálsdóttir has been an integral part of branding and promotion for Iceland for over a decade and has been involved with all aspects of the tourism industry. She was the Director for Visit Iceland and Creative Industries at Promote Iceland until the end of 2019. Inga served on the board of NATA—North Atlantic Tourism Association from 2014–2019 and was a part of the reference group to the Nordic Council of Ministers on Nordic branding and Profiling from 2015–2019. Since early 2020, she advises places on strategy, branding, integrated marketing, and crisis communication.

Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-030-67144-0_29

Ordering information: This item can be ordered from
http://www.springer.com/9783030671440

DOI: 10.1007/978-3-030-67144-0_29

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().