Management for Professionals

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Heroes to Meet in Virtual Reality; New Media Content Remediation: JongGil Song and JongSoo Kwon
When Do You Implement Digital Transformation?: Xiaodong Ma
General Management Principles in a Project Management Contest Adaptive Leadership: Michela Manini
Digital Revolution of Communication: Pekka Aula and Jouni Heinonen
Building Demand Planning Organization and Competencies: Ganesh Sankaran, Federico Sasso, Robert Kepczynski and Alessandro Chiaraviglio
Phase 2: Evaluate the Context: Livio Moretti
Airline Application Security in the Digital Economy: Tackling Security Challenges for Distributed Applications in Lufthansa Systems: Balázs Somoskői, Stefan Spahr, Erkuden Rios, Oscar Ripolles, Jacek Dominiak, Tamás Cserveny, Péter Bálint, Peter Matthews, Eider Iturbe and Victor Muntés-Mulero
The Entrepreneurial Society: Georg Weiers
The Employee Value Proposition: Armin Trost
The Basic Assumptions of Co-creation: Georg Michalik
Supply Management Strategy: Marc Helmold and Brian Terry
Google’s Model for Innovation: Annika Steiber
Digitalization in Air Transportation and Reflections on SCRM: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Google’s Model for Innovation in 2014: Annika Steiber
Digintelligent Brands: Ye Tian
A Queuing Network Based Framework for PCS Engineering: Christoph Karrer
The Quintessence of Implementation Success—Concept Development: Matthias Kolbusa
Unconscious Brand Messaging and Perception Beneath the Detection Threshold: Felix Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener and Katharina Holl
Political: Anurag K. Agarwal
Analysis of the Relationship Between Casinos and Economic Growth: Douglas Walker
Digital Entrepreneurial Opportunities in a 4.0 World: A Roadmap for Data-Driven Entrepreneurs: Tal Berman, Daniel Schallmo and Christopher A. Williams
Perspectives of Programmatic Advertising: Jürgen Seitz and Steffen Zorn
Silicon Valley: A Cradle of Management Innovation: Annika Steiber and Sverker Alänge
Sustainable Remote Health Workforces: Leigh-ann Onnis
Effective Decision Making and Problem Solving in Projects: Felix C. Brodbeck and Yves R. F. Guillaume
Why Sustainable Firms Have a Superior Management of Capabilities?: Eric Viardot
Development Planning: Anthony L. Barth and Wiaan Beer
My First Job in the Private Sector – Xerox: Vincent P. Barabba
Discovering Your Target Audience: Talaya Waller
Dovetailing of Marketing and Sales Automation: Manfred Aull
Failure Mode and Effect Analysis (FMEA): Gilad Issar and Liat Ramati Navon
Second Element of Strategy—Technology and Architecture: Prakash Sah
Legacy of Excellence: The Case of the United Arab Emirates (UAE): Flevy Lasrado
All Things Talent and Organization Networks: Rahul Ghatak
Success of HAM in the Indian Context: Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
Theoretical and Practical Considerations on the Relevance and Usefulness of Emotions in the Context of Dynamic Change Management: Martin Kupiek
Greenwashing Versus Brownwashing: The Dichotomy of Exaggeration and Undue Modesty in Corporate Sustainability Practices: Disclosure: Konstantina Ragazou, Constantin Zopounidis, Emilios Galariotis, Nikolaos Sariannidis and Georgia Zournatzidou
Operational Quality: Zero Outage Ensures Reliability and Sustainability: Stephan Kasulke and Jasmin Bensch
The Difficult Task of Advising: Hermut Kormann and Birgit Suberg
Case 5 Etsy: B. Rajesh Kumar
Moving Forward: China’s Plan to Innovation: Henk R. Randau and Olga Medinskaya
The Strategic Alignment Process: Bernd Heesen
At the Forefront: Network Expansion Oriented to Customers and Needs: Stefan Rinkel-Holgersson
Analysis of Control Systems in Serial Production Lines: Yacob Khojasteh
Audi and the Chinese Market: A Success Story: Sylvie Hertrich and Ulrike Mayrhofer
Greenpeace’s Detox Campaign: Towards a More Sustainable Textile Industry: José Manuel Ortega-Egea and Nieves García- de-Frutos
Introduction: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Contexts and Characteristics: Regina Tendayi and Larry M. Starr
The Law and Its Contribution to IT Security: Legal Framework, Requirements, Limits: Klaus Brisch
Operational Governance: Bharat Vagadia