Management for Professionals

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Principles of Strategy: Advanced: Jeremy David Curuksu
Meaningful Marketing Content for Automotive Customer: A Process Guide for Modular, Buyer Persona Centric, and Channel Optimized Content Creation: Anup Shukla, Alexander Schwertlein and Uli Schneider
Moses: Digital Intelligence Empowers More Than 10,000 Express Outlets to Solve the Last 100 M Delivery Problem: Shuai Gao, Junfeng Lu, Bin Chen and Shaoqing Zheng
15 Best Practices for SM in China: Marc Helmold and Brian Terry
Zomato™ Gold: Platform Overreach: R. Srinivasan
Hero’s Journey: Imbuing Projects and Processes with Life: Christine Erlach and Michael Müller
Tandem Mode of Strategic Problem-Solving: George Tovstiga
Short Survey of Coach Training and Coaching Companies: Arun Kohli
Project Cost Management and Finance: Stefano Tonchia
The Contribution of Measurement in a Cross-Device, Data-Driven, Real-Time Marketing World: Niko Marcel Waesche, Tilman Rotberg and Florian Renz
The Hybrid Cloud: Michael Missbach, Thorsten Staerk, Cameron Gardiner, Joshua McCloud, Robert Madl, Mark Tempes and George Anderson
Liquid Legal: Organization 4.0: Using Legal Competency for Building Fluid & Innovation-Driven Structures: Gerrit Mauch
Embracing Environmental Responsibility and Sustainable Innovation in Small Tourism Businesses to Improve Environmental Efficiency: Insights from Chihuahua, Mexico: Manuel Ramón González Herrera and Julián Álvarez Hernández
The Social Costs of Gambling: Douglas Walker
Five Topics for Which Industry Needs Innovation Managers: Chris C. Gernreich, Christian Ahlfeld and Sebastian Knop
Industrial Product Design and Development: Claudio A. Saavedra
Hjörtur Smárason on Place Branding, Future Cities, and Brand Africa: Florian Kaefer
Theory of Constraint (TOC): Gilad Issar and Liat Ramati Navon
Organizational Challenges and Phases of Implementation and Optimization: Roland Müller and Christopher Drax
Data Mining Systems Supporting the Marketing Function: The Experience of Banca Monte dei Paschi di Siena: Federico Rajola
Global Branding and Communication: Bodo B. Schlegelmilch
Engineering the Intangible: Strategic Success Factors in the Luxury Watch Industry: Georges A. Kern
Professional Social Media and Innovation: How You Start Leveraging on Your Innovation through Strategic Content Creation on LinkedIn: Ilkay Özkisaoglu
Optimizing Procurement Portfolios and Supplier Management: Peter Schnitzenbaumer and Thomas Wind
Study: Status and Potential of Location-based services: Gerrit Heinemann and Christian Gaiser
Commercial Leases: Wolfgang Usinger
Bonus: Data Definition Template: Lars Michael Bollweg
Failure in Intercultural Cooperation: Sebastian Kunert and Jonas Schumacher
Pillar 4: Experiential Learning: Brian Dive
The Research Rigor: Sandhya Shekhar
Blockchain Supply Chain Management and Supply Chain Sustainability: Muhammad Rahies Khan, Mustafa Rehman Khan and Kesavan Nallaluthan
How to Enable Change with SAP IBP Technology: Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
Chinese Migrants: The Hukou System: Henk R. Randau and Olga Medinskaya
Reference Class Forecasting: Mario Vanhoucke
The Family Is the Destiny of the Enterprise: Hermut Kormann and Birgit Suberg
Reforming Economics Education: Building for Relevance and Complexity: Klaus Solberg Söilen
New Premium Framework: Claudio Franzetti
Fields of Application of Artificial Intelligence—Retail, Service and Maintenance Sector: Ralf T. Kreutzer and Marie Sirrenberg
Russia: A Power Beyond Raw Materials: Niklas Schaffmeister
The Benefit of Leadership’s Improved Thinking and Decision-Making that Overcame the Desire of Some to Focus Exclusively on the Existing Business: Vincent P. Barabba
Lean Production Tools: Marc Helmold
Successful Navigation Through Digital Transformation Using an Innovation Radar: Jan Heinemann, Oliver Platzen and Carolina Schiefer
Quality Management on the Demand Side: Marc Helmold
PM in Human Resources: Marc Helmold and Warda Samara
Lean Management in Healthcare Sector: Marc Helmold
Final Remarks: Daniel Huber, Heiner Kaufmann and Martin Steinmann
Was the Boycott of McDonald’s Malaysia Religiously Motivated?: Ezlika M. Ghazali, Dilip S. Mutum, Meenatharisni Sundramohana and Priscila Valdivieso
Bell South Merger with AT&T: B. Rajesh Kumar
Consumer Initiation into Luxury: Wided Batat
We Become What We Talk About: How Experimenting with Dialogue Can Change an Organization’s Culture: Jeffer London, John B. McGuire and Filipa Santos