Expanding Luxury Brands Internationally, Space Travel, and the Power of Defying the Elements

Diana Derval
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Diana Derval: DervalResearch

Chapter 9 in Designing Luxury Brands, 2024, pp 143-164 from Springer

Abstract: Abstract In this chapter, we address with Baccarat the challenges associated with expanding a luxury brand internationally, and grasp the physiological importance of territory in luxury. We explore with NASA the opportunities offered by space travel.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-031-54093-6_9

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DOI: 10.1007/978-3-031-54093-6_9

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