Management for Professionals

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Zero Shades of Gray—Reaching Zero Defects by Externalization of the Quality Philosophy into the Upstream Supply Chain: Johanna Ewald and Florian Schupp
Colors, the Microbiome, and the Future of Beauty: Diana Derval
MarTech 8000: How to Survive in Jurassic Park of Dazzling Marketing Solutions: Uwe G. Seebacher
Conclusion: Eric Viardot
Overview of Part I: Douglas Walker
Managed Services 4.0: On the Journey from Cost Efficiencies to Business Transformation: Patrick Hung-Fai Ma and Manfred Schmitz
“The Biggest Hidden Champion”: A Vignette from Michael Söding, Industry Veteran from Schaeffler Group: Maria Elo and Fotios Katsardis
Defining Product Management: Gabriel Steinhardt
Case 12 Kinsale Capital Group: B. Rajesh Kumar
Possibilities and Limits of Traditional Performance Appraisals: Armin Trost
PM in the Downstream Value Chain: Marc Helmold
“The Good, The Bad and The Ugly”: Data Requirements and Formats for a Successful and Cost-Effective Implementation: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Managing New Work Through Emotional Intelligence (EI): Marc Helmold
Lean Management on the Upstream (Supply Side): Marc Helmold
Welcome to the Real World: Neuromarketing for the Stationary Point of Sale to Quantify the Customer Experience: Benny B. Briesemeister and Johanna Trebbe
Introducing Sustainable Aviation Strategies: Judith L. Walls
Market Segmentation for Green Electricity Marketing Results of a Choice-Based Conjoint Analysis with German Electricity Consumers: Stefanie Lena Hille, Andrea Tabi and Rolf Wüstenhagen
The Process Perspective of TBM: Uwe G. Seebacher
Changes in the International Development Landscape: Social Sector Organizations from the Emerging Powers: Adele Poskitt
Labour Market and Education: Tracy Dathe, Volker Müller and Marc Helmold
IT Business Value: Steven De Haes, Wim Van Grembergen, Anant Joshi and Tim Huygh
Business Models of Banks: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
Enabling Flexibility of Business Processes Using Compliance Rules: The Case of Mobiliar: Thanh Tran Thi Kim, Erhard Weiss, Christoph Ruhsam, Christoph Czepa, Huy Tran and Uwe Zdun
Appointment Decisions: A Sense of Belonging and Drawing Limits: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
The Variable Takt: Peter Bebersdorf and Arnd Huchzermeier
“IP Is Paramount:” The Significance of IP in Early-Stage Start-Up Investment Decisions: Ulf G. Schaberg
Applying the Lesson to More Complex Transactions: Oliver Treidler
Growth Strategy for Corporate Sustainability: Eric Viardot
Case II (Part A): JIMI’s Growth Path: Artificial Intelligence Has Redefined the Customer Service of JD.Com: Xiaoming Zhu
The Need for Improvement of the MCDM Modeling: Nolberto Munier and Eloy Hontoria
Candidate Retention: Armin Trost
Foresight and Strategic Thinking Enabling Valuable Strategy: Luke Laan and Janson Yap
Revenue Management of the Base Fare: Ben Vinod
Unequal Wealth Distribution: Henk R. Randau and Olga Medinskaya
Opportunity: Information Valuation: Thomas Frisendal
Overview: Sabrina Helm, Kerstin Liehr-Gobbers and Christopher Storck
Compliance and Environmental Protection: CSR in Family Enterprises: Hermut Kormann and Birgit Suberg
Schedule Control: Mario Vanhoucke
US Air Force Weather Training Platform: Use of Virtual Reality to Reduce Training and Equipment Maintenance Costs Whilst Improving Operational Efficiency and Retention of US Air Force Personnel: Ramzy Ross, Dainius Slavinskas and Eric Mazzacone
The Dissemination of Corporate Newsrooms in Practice: Empirical Studies: Christoph Moss and Mona Sadrowski
Customer Success Management Structures: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
China as the Frontrunner in Digitalization: Clas Neumann
Cultural Elements in SCRM: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
Experiential Branding of Luxury: Wided Batat
A Business Perspective: Malte Ackermann
Fraud Governance Case: Fred Eenennaam and Hagar Michel
Manufacturing Overhead (MOH) and Departmental Expense Control: Gilad Issar and Liat Ramati Navon
Generic Structures, Systems Archetypes, and Theories: Christoph E. Mandl
Person and Job Matching in the Newly Established Department of a New Energy Power Company: Jingzhao Yang and Jing Wu
Transcendental Spirituality: Sen Sendjaya