Management for Professionals

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Defining Product Management: Gabriel Steinhardt
“The Biggest Hidden Champion”: A Vignette from Michael Söding, Industry Veteran from Schaeffler Group: Maria Elo and Fotios Katsardis
Overview of Part I: Douglas Walker
Conclusion: Eric Viardot
Creating the Value Proposition: Marc Helmold
Colors, the Microbiome, and the Future of Beauty: Diana Derval
The Main Driver of Digital Transformation: Xiaodong Ma
Zero Shades of Gray—Reaching Zero Defects by Externalization of the Quality Philosophy into the Upstream Supply Chain: Johanna Ewald and Florian Schupp
Project Initialisation: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
Hospitals of the Future: How Can We Get There?: Guido Lerzynski
Strategic Management of Team Sports Organisations: Stefan Walzel
Winner-Takes-All Dynamics: R. Srinivasan
Spotting the Right Positioning, Luxury Gifting, and the Sense of Colors: Diana Derval
LegalTech on the Rise: Technology Changes Legal Work Behaviours, But Does Not Replace Its Profession: Micha-Manuel Bues and Emilio Matthaei
Doing Business in China: Success and Failure on a Cutting Edge: Taco C. R. Someren and Shuhua Someren-Wang
MarTech 8000: How to Survive in Jurassic Park of Dazzling Marketing Solutions: Uwe G. Seebacher
Developing Productive Teams: Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
Financial Due Diligence: Frank J. Matzen
Knowledge Risk Management for State-Owned Enterprises-Indian Scenario: Sanjay Kumar
The Added Value of Expatriation: Yvonne McNulty
Customer-Centric Thinking: Sathit Parniangtong
Solution Platform: Foundation for Sustainable Success: Kaj Storbacka and Risto Pennanen
Europe: Peter Curwen and Jason Whalley
Marketing Food and Beverage Products: George P. Moschis
Risk Modeling and Capital: Operational Risk: Johannes Wernz
The Experience: Gregory Usher
Contract Review—Model Concession Agreement (MCA): Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
GE Appliances’ Interpretation of RenDanHeYi: Annika Steiber
Viability, Not Just Feasibility: George Vekinis
Caio Esteves on Place Branding in Brazil and Latin America: Florian Kaefer
Managing New Work Through Emotional Intelligence (EI): Marc Helmold
Growth Strategy for Corporate Sustainability: Eric Viardot
Case II (Part A): JIMI’s Growth Path: Artificial Intelligence Has Redefined the Customer Service of JD.Com: Xiaoming Zhu
Fraud Governance Case: Fred Eenennaam and Hagar Michel
Manufacturing Overhead (MOH) and Departmental Expense Control: Gilad Issar and Liat Ramati Navon
Generic Structures, Systems Archetypes, and Theories: Christoph E. Mandl
Experiential Branding of Luxury: Wided Batat
A Business Perspective: Malte Ackermann
US Air Force Weather Training Platform: Use of Virtual Reality to Reduce Training and Equipment Maintenance Costs Whilst Improving Operational Efficiency and Retention of US Air Force Personnel: Ramzy Ross, Dainius Slavinskas and Eric Mazzacone
Schedule Control: Mario Vanhoucke
The Variable Takt: Peter Bebersdorf and Arnd Huchzermeier
Appointment Decisions: A Sense of Belonging and Drawing Limits: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
Compliance and Environmental Protection: CSR in Family Enterprises: Hermut Kormann and Birgit Suberg
Unequal Wealth Distribution: Henk R. Randau and Olga Medinskaya
Overview: Sabrina Helm, Kerstin Liehr-Gobbers and Christopher Storck
Opportunity: Information Valuation: Thomas Frisendal
The Concept of Excellence-Driven Self-Assessment: C.-Andreas Dalluege and Andrea Stucken
Revenue Management of the Base Fare: Ben Vinod
PM in the Downstream Value Chain: Marc Helmold
“The Good, The Bad and The Ugly”: Data Requirements and Formats for a Successful and Cost-Effective Implementation: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar