Management for Professionals

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MarTech 8000: How to Survive in Jurassic Park of Dazzling Marketing Solutions: Uwe G. Seebacher
Solution Platform: Foundation for Sustainable Success: Kaj Storbacka and Risto Pennanen
Customer-Centric Thinking: Sathit Parniangtong
Creating the Value Proposition: Marc Helmold
Evolution, Innovation, and Best Practices in Corporate Social Impact: Mark Feldman and Nikki Korn
MEASURE: Reiner Hutwelker
Sustainable Buildings: Christine Lemaitre
Storywork: Facilitating the Transformational Power of Story in Brand and Organizational Development: Steph K. Bachmair
The F.A.I.R. Model of Cooperation: How Managers Can Co-create Value Within Innovation Networks: Jules Thoma
The Automated Future: David Miller
Colors, the Microbiome, and the Future of Beauty: Diana Derval
Doing Business in China: Success and Failure on a Cutting Edge: Taco C. R. Someren and Shuhua Someren-Wang
LegalTech on the Rise: Technology Changes Legal Work Behaviours, But Does Not Replace Its Profession: Micha-Manuel Bues and Emilio Matthaei
Financial Due Diligence: Frank J. Matzen
Customer Success Management Structures: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
The Dissemination of Corporate Newsrooms in Practice: Empirical Studies: Christoph Moss and Mona Sadrowski
Claims Management: Albert Liao
Appointment Decisions: A Sense of Belonging and Drawing Limits: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
The Variable Takt: Peter Bebersdorf and Arnd Huchzermeier
Applying the Lesson to More Complex Transactions: Oliver Treidler
“IP Is Paramount:” The Significance of IP in Early-Stage Start-Up Investment Decisions: Ulf G. Schaberg
Caio Esteves on Place Branding in Brazil and Latin America: Florian Kaefer
Viability, Not Just Feasibility: George Vekinis
Growth Strategy for Corporate Sustainability: Eric Viardot
Case II (Part A): JIMI’s Growth Path: Artificial Intelligence Has Redefined the Customer Service of JD.Com: Xiaoming Zhu
Possibilities and Limits of Traditional Performance Appraisals: Armin Trost
Schedule Control: Mario Vanhoucke
US Air Force Weather Training Platform: Use of Virtual Reality to Reduce Training and Equipment Maintenance Costs Whilst Improving Operational Efficiency and Retention of US Air Force Personnel: Ramzy Ross, Dainius Slavinskas and Eric Mazzacone
The Concept of Excellence-Driven Self-Assessment: C.-Andreas Dalluege and Andrea Stucken
Revenue Management of the Base Fare: Ben Vinod
Enabling Flexibility of Business Processes Using Compliance Rules: The Case of Mobiliar: Thanh Tran Thi Kim, Erhard Weiss, Christoph Ruhsam, Christoph Czepa, Huy Tran and Uwe Zdun
Business Models of Banks: Stefanie Auge-Dickhut, Bernhard Koye and Axel Liebetrau
The Need for Improvement of the MCDM Modeling: Nolberto Munier and Eloy Hontoria
Candidate Retention: Armin Trost
Foresight and Strategic Thinking Enabling Valuable Strategy: Luke Laan and Janson Yap
Manufacturing Overhead (MOH) and Departmental Expense Control: Gilad Issar and Liat Ramati Navon
Generic Structures, Systems Archetypes, and Theories: Christoph E. Mandl
Fraud Governance Case: Fred Eenennaam and Hagar Michel
Case 2: Developing the World’s Largest Passenger Aircraft-Airbus A3XX: B Rajesh Kumar
Russian Dolls: Martin Pfiffner
Interface and Conversion: K. Ganesh, Sanjay Mohapatra, S. P. Anbuudayasankar and P. Sivakumar
Lean Management on the Upstream (Supply Side): Marc Helmold
Cultural Elements in SCRM: Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
China as the Frontrunner in Digitalization: Clas Neumann
PM in the Downstream Value Chain: Marc Helmold
“The Good, The Bad and The Ugly”: Data Requirements and Formats for a Successful and Cost-Effective Implementation: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Person and Job Matching in the Newly Established Department of a New Energy Power Company: Jingzhao Yang and Jing Wu
Transcendental Spirituality: Sen Sendjaya
The Monetization of Personal Brands: Talaya Waller
Digintelligence in Channels: Ye Tian