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Management for Professionals

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What Makes You Successful at Diversity Management? A Personal Journey
Ágota Bíró
Stage 2: Controlling HR Development HR development controlling
Robert Girbig and Peter Härzke
The Four A’s of Marketing
Jagdish N. Sheth and Rajendra S. Sisodia
Forecasting
Jörg Thomas Dickersbach and Michael F. Passon
Sales Performance Management: Excellence in CRM with Digital Control Concepts
Mario Pufahl
Supply Performance Management
Marc Helmold and Brian Terry
Key Drivers of Business Efficiency in a Dynamic Environment
Krystian Olek
Attracting Foreign Direct Investment into Sub-Saharan Africa
Holger Görg
Using Data and Analytics for Improved HRD Performance in the Age of Digital Technologies
Lyle Yorks, Amy Lui Abel and Denise Rotatori
Risk Modeling and Capital: Operational Risk
Johannes Wernz
New Capabilities and Challenges
Christos Voudouris
Project Strategy Management
Stefano Tonchia
Case Study—Project Highway
Abhinav Mittal, Puneet Agrawal and Shuchi Agrawal
GE Appliances in 2021
Annika Steiber
Leading Innovation: Creating the Future
Eric Viardot
Problem-Solving, Process and Idea Creation Tools
Marc Helmold
Risk Modeling and Capital: Market Risk
Johannes Wernz
An Expert Vignette from the American Perspective: John R. Washbish, President and CEO
Maria Elo and Fotios Katsardis
Strategic Sourcing: Required Infrastructure of Supply Management
Sathit Parniangtong
Agile Marketing, Agile Budgeting
Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Implementing the Project
C.-Andreas Dalluege, Kasandra Musović and John Stephen Gary Wells
Deepening Business Relationships Through Art
Alessia Zorloni
Implementing a PIM
Jorij Abraham
Booth Design and Marketing Materials
Klaus Solberg Søilen
Alignment and Commitment
Aristide Aartsengel and Selahattin Kurtoglu
Fourth Element of Strategy—Organizational Change Management
Prakash Sah
Process Versus Content
Kim Cheng Patrick Low
Execution and Humility
Eric Viardot
Filippa K’s Fashion Manifest: Long Lasting Simplicity
Elin Larsson
Building the Arsenal: Setting Up an Effective Separation Team and Governance
Joseph Joy
Corporate Social Responsibility (CSR) in Project Management
Antonio Bassi
Strategic Management Objectives, KPI, and OKR
Marc Helmold
Overcoming the Blind Spot of Positive Leadership: Authenticity Amidst Change
Petros G. Malakyan, Wenli Wang and Steven P. Niles
Revenue Models
Frank Frohmann
Motivation and Loyalty: Creating a Motivated Workforce
Stephen R. Balzac
Swiggy™, Foodora™, and Yelp™: Hyperlocal Platforms
R. Srinivasan
Business Marketing Intelligence
Philippe Malaval, Christophe Bénaroya and Jonathan Aflalo
Software Product Management and Agile Software Development: Conflicts and Solutions
Hans-Bernd Kittlaus
Nine to Five
Martin Auer
Intrapreneurial Team Freedom
Sharda S. Nandram
Negotiations in Different Cultures and Internationalization
Tracy Dathe and Marc Helmold
Case 11 AppFolio
B. Rajesh Kumar
TRM for ServicesServices
Marc Helmold
Phase 4: Design Commercial Terms
Livio Moretti
Balancing Global Synergies and Local Responsiveness
Bodo B. Schlegelmilch
Creating Global Product and Service Offerings
Bodo B. Schlegelmilch
Principles of Flowing Stream Strategy
Professor Sushil
System Contradictions
Isak Bukhman
Some Final Thoughts
Charles J. Alaimo
The Importance of a Focused and Standardized Operating Model in Managing Digital Customer Engagement
Lukas Trautner
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