When the E-Shopper Meets the Wine Industry

Pierre Mora
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Pierre Mora: KEDGE Business School

Chapter 6 in Wine Positioning, 2016, pp 81-91 from Springer

Abstract: Abstract In the near future, real differentiation of wine might occur through the choice of distribution channels, specifically through e-business, which would provide an opportunity for wine producers to be relieved of their dependence on distributors and redefine the distribution of added value. The aim of this chapter is to assess online wine retailing today to better understand some trends of the e-shopper.

Keywords: Supply Chain; Complex Product; Wine Industry; Entire Supply Chain; Personal Organization (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-319-24481-5_6

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DOI: 10.1007/978-3-319-24481-5_6

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