Booth Design and Marketing Materials

Klaus Solberg Søilen
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Klaus Solberg Søilen: Halmstad University

Chapter 3 in Exhibit Marketing and Trade Show Intelligence, 2013, pp 81-107 from Springer

Abstract: Abstract A booth at a trade show is like a pop-up store, a temporary shopfront to attract special attention over a short time period. We can divide the booth market into standard or budget booths, and custom booths. Most of what we shall discuss in this chapter relates to the latter.

Keywords: Potential Customer; Marketing Material; Luxury Brand; Business Card; Trade Show (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-3-642-36793-9_3

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