Exhibit Marketing and Trade Show Intelligence

Klaus Solberg Søilen ()
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Klaus Solberg Søilen: Halmstad University

in Management for Professionals from Springer

Date: 2013
Edition: 2013
ISBN: 978-3-642-36793-9
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Chapters in this book:

Ch 1 Integrated Marketing Communications (IMC)

Klaus Solberg Søilen

Ch 2 Booth Staff Behaviour

Klaus Solberg Søilen

Ch 3 Booth Design and Marketing Materials

Klaus Solberg Søilen

Ch 4 Pre-show Planning

Klaus Solberg Søilen

Ch 5 Post-show Follow-up

Klaus Solberg Søilen

Ch 6 Trade Show Intelligence

Klaus Solberg Søilen

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DOI: 10.1007/978-3-642-36793-9

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