Trade Show Intelligence

Klaus Solberg Søilen
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Klaus Solberg Søilen: Halmstad University

Chapter 6 in Exhibit Marketing and Trade Show Intelligence, 2013, pp 127-136 from Springer

Abstract: Abstract Trade shows are primarily a knowledge sharing activity. In the 1980s and 1990s, when systematic research on trade shows began, the focus was mostly on sales and costs. The implications of the information age for the trade show profession first became a topic within the past 10 years (see e.g. Reychav 2009, Solberg Søilen 2010).

Keywords: Focus Group; Trend Analysis; Trade Fair; Competitive Intelligence; Trade Show (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-3-642-36793-9_6

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