Post-show Follow-up

Klaus Solberg Søilen
Additional contact information
Klaus Solberg Søilen: Halmstad University

Chapter 5 in Exhibit Marketing and Trade Show Intelligence, 2013, pp 123-126 from Springer

Abstract: Abstract Post-show marketing covers the activities we perform once we are back from the trade show. These consist mainly of two kinds of activity, follow-up and assessment. The aim of these activities is increased sales through relationship improvements, as shown in the model offered by Lee and Kim (2008: 786) (Fig. 5.1):

Keywords: Phone Number; Product Portfolio; Keynote Speaker; Staff Evaluation; Debriefing Session (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-36793-9_5

Ordering information: This item can be ordered from
http://www.springer.com/9783642367939

DOI: 10.1007/978-3-642-36793-9_5

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().