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Management for Professionals

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Unleashing the Power of Greater Creatives for Brands
Chip Meyers and Christian Muche
Narrative System Map: Analyzing the Culture of Organizations
Christine Erlach and Michael Müller
Risk of Risks
Pekka Aula and Jouni Heinonen
Determinants of Successful Knowledge Transfers
Sandhya Shekhar
KM and Cloud Computing
Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
Legitimation: Decide Without Deciding!
Arist von Schlippe, Tom A. Rüsen and Torsten Groth
How to Generate Strategic Innovation for a Sustainable Future
Taco C. R. Someren and Shuhua Someren-Wang
Takt Time Groups in the Variable Takt
Peter Bebersdorf and Arnd Huchzermeier
Stabilization
Ganesh Mahadevan and Kalyana C. Chejarla
Contemporary Issues in Platforms
R. Srinivasan
Pricing Strategies and Discount Policy
Marc Helmold
Outlook 2030 and Conclusion
Stefan Aichbauer, Martina Buchhauser, Agnes Erben, Sven Steinert, Detlef Tietze and Emilia Wiking
Soft Skill Drivers for Successful CKM
Soumit Sain and Silvio Wilde
Insights from Academic Research on Outsourcing
Bharat Vagadia
Basic Innovation Principles
Roman Boutellier and Mareike Heinzen
Business Model and Open Innovation Conditions for the Sustainable Growth of SMEs
JinHyo Joseph Yun
Moving Towards Modified Digital Economy: The “Internet Plus” Model Encourages the Foundation and Innovation of “Lotus Island”
Guilan Hu
Günter Soydanbay on City Branding, Turkey and Psychology
Florian Kaefer
Halal Dietary Supplement Products in Malaysia
Norhazwani Mohamed Asri and Azmin Azliza Aziz
Non-Profit Organizations: “No Profits” Is No Excuse
Guido Quelle
Introducing Scrum
Dominik Maximini
Challenges and Benefits of Sibling-Consortium in Management of Family Enterprises
Hermut Kormann and Birgit Suberg
Master International Franchising in China: The Case of the Athlete’s Foot
Ilan Alon
Valuation of Real Estate in Germany
Dietmar Meister and Kerstin Dressel
Coordination in Direct and Indirect Channels
Gary L. Frazier
Physical Contradictions
Isak Bukhman
Designing a Performance Measurement Systemperformance measurement system
Fiorenzo Franceschini, Maurizio Galetto and Domenico Maisano
Hypothesis Testing
Kenneth Moore
Managing the People Side of Divestiture: Retention and Motivation
Joseph Joy
Experience as an Architect in an Agile Environment
Annegret Junker
Statistical Thinking
Thomas Pyzdek
Methodology
Feifei Yang
Case Study 3: Wi-Fi Global Rollout Project
Ondrej Zizlavsky and Eddie Fisher
EGIT Case Study Insights
Steven De Haes, Anant Joshi, Tim Huygh and Ziggy Van Giel
What Makes an Entrepreneur?
Tom Harris
Positioning in a Complex Market
Tracy Dathe, Volker Müller and Marc Helmold
People Analytics in Mergers and Acquisitions
Rahul Ghatak
Escalation: Dynamics of Mutual Distrust
Christoph E. Mandl
Outlook and Summary of Managing Industrial Services
Philipp Osterrieder and Thomas Friedli
Practice Is Everything
Leigh-ann Onnis
Conclusions
Alf Westelius, Carl-Johan Petri and Fredrik Nilsson
Stage 4: Performance Management performance management
Alexander v. Preen, Hans-Georg Blang, Giuseppe Costa and Wibke Schmidt
Keep an Eye on Long Term Horizon with Strategic Planning
Robert Kepczynski, Alecsandra Ghita, Raghav Jandhyala, Ganesh Sankaran and Andrew Boyle
The Role of Social Marketing in a Controversial Cause: The Eradication of Child Marriage
Francisco I. Vega-Gomez and M. Mercedes Galan-Ladero
Open a Window to the World
George Vekinis
Social Interaction and Digital Content Consumption
Xuejing Ma
Quality Teamwork
Timothy Adesanya Ibidapo
Relationship Management
Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
Becoming Green: Environmentally Sustainable Practices as Drivers of Family SMEs Performance
María J. Martínez-Romero, MCarmen Martínez-Victoria, Rubén Martínez-Alonso and Sandra Peña-Rodríguez
Explore the Right Personas for Successful Marketing, Sales, and Service
Sabine Kirchem and Juliane Waack
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