Management for Professionals

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Empowerment: Gilad Issar and Liat Ramati Navon
Different Starting Points: Dominik Maximini
China: Annika Steiber
Work Factors That Inhibit Doing Leadership: Gilbert W. Fairholm
Applying Neuromarketing to Redesign a Travel Brand: The Implicit Journey to Create a New Corporate Design: Gesa Lischka, Steffen Schmidt and Jonathan T. Mall
Smart Global Talent Management: A Promising Hybrid: Charles M. Vance, Vlad Vaiman, Ana Cosic, Mursal Abedi and Raquel Sena
Executive Ownershift: Dan Norenberg
Simple Moving Averages (SMA): Don K. Mak
Taste, Product Preferences, and the Future of Shopping: Diana Derval
Israeli Start-Ups and Ecosystem: Roy S. Melzer
Value Stream Maps: Thomas Pyzdek
Fundamental Elements of the Strategy Concept: Xiu-bao Yu
PricingPricing as Part of Corporate Strategy: Marc Helmold
Implications of Precision Medicine on Marketing and Sales Strategies: Kristian Koch
The B2B Marketing Ecosystem: Finding Your Way Through the World of Colorful B2B Terms!: Uwe G. Seebacher
Virtuality and Virtual Organizations – The Conceptual Edifice: Sandhya Shekhar
From Research Question to Market Research Project: Thomas Dobbelstein and Wibke Heidig
Service Strategy: Philipp Osterrieder and Thomas Friedli
Infrastructure Financing Instruments: B Rajesh Kumar
The Cartography of Narrative Organizations: Christine Erlach and Michael Müller
What Makes Integrated Business Planning: Robert Kepczynski, Raghav Jandhyala, Ganesh Sankaran and Alecsandra Dimofte
Focus on ROE (Return on Empathy) to Increase ROI: Mark Ingwer and Andrea Rowden
Reputation: A Sociological View: Stephan Voswinkel
Thinking Tri-laterally About Business Processes, Services and Business Models: An Innovation Perspective: Richard J. Welke
Decision and Forecast: The Cassandra Paradox: Christoph E. Mandl
Upping the Ante: Enhancing Deal Value: Joseph Joy
Change Management as the Trigger for New Work: Marc Helmold
Making Decisions: Upasna A. Agarwal, Karuna Jain, Vittal Anantatmula and Sankaran Shankar
American Online: Time Warner Merger and Other Restructuring: B. Rajesh Kumar
Technology Foundations of Autonomic Business: Christos Voudouris
Painting the Relevant Organisation: Alf Westelius and Johnny Lind
Commonalities and Differences of the Large Emerging Markets: Niklas Schaffmeister
Realizing the Highest Value of Investments in Talent Management: Mariëlle Sonnenberg and Vera Zijderveld
High Fidelity Data: Fady A. Harfoush
Monitoring: We Need Meaningful Data: Hermut Kormann and Birgit Suberg
A Framework for Production Control Systems: Yacob Khojasteh
Step 2: Specifying the Ideal Target Segment: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Understanding Leadership Dimension: Aristide Aartsengel and Selahattin Kurtoglu
Defining & Exploring the US Market: Ralf Drews and Melissa Lamson
Rebalancing the Economy: The 12th Five-Year Plan: Henk R. Randau and Olga Medinskaya
Understanding Demand and Elasticity: Louis-Philippe Kerkhove
Two Primary Reasons to Speed Up Digital Transformation: Xiaodong Ma
Rationality of the AHP Method: Nolberto Munier and Eloy Hontoria
Lessons from Muhammad Yunus and the Grameen Bank: Leading Long-Term Organizational Change Successfully: Katharine Esty
University Direction Case: Mehtap Aldogan Eklund
How Place Branding Can Contribute to a Better World: Florian Kaefer
Identity, Segmentation, and Positioning: Pierre Mora
Strategy Blueprint: Angel Gavieiro Besteiro
Riding a Ghost Train: “What Happens If ‘Nothing’ Happens?”: Arist von Schlippe, Tom A. Rüsen and Torsten Groth
Waste and Value-Added: Marc Helmold