Management for Professionals

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Step 2: Specifying the Ideal Target Segment: Sara Dolnicar, Bettina Grün and Friedrich Leisch
Understanding Leadership Dimension: Aristide Aartsengel and Selahattin Kurtoglu
Competencies and Criteria for Successful Negotiations: Marc Helmold
Digitally Enhanced Life Cycle Management for a Blockbuster Prescription Drug: Matthias Mahn and Henning Witt
Communities of Practice for Effective Knowledge Management Strategy: Sanjay Mohapatra, Arjun Agrawal and Anurag Satpathy
Waste and Value-Added: Marc Helmold
Complementary Forms of Conflict Management: Stephan Proksch
Understanding Demand and Elasticity: Louis-Philippe Kerkhove
Virtuality and Virtual Organizations – The Conceptual Edifice: Sandhya Shekhar
The B2B Marketing Ecosystem: Finding Your Way Through the World of Colorful B2B Terms!: Uwe G. Seebacher
Service Strategy: Philipp Osterrieder and Thomas Friedli
Civil Support Team Decontamination Operations: Michael Madigan
Africa as a Future Market: Economic and Industry Prospects for the Continent: Michael Böhmer
Thinking Tri-laterally About Business Processes, Services and Business Models: An Innovation Perspective: Richard J. Welke
Toyota Kata Approach—A Way to Mitigate Knowledge Risks in Start-Ups: Helio Aisenberg Ferenhof
Why we Might Wish to Be Governed by Algorithms: Insights into a Technophile Digital Mindset: Christopher Peterka
African Agro Development Bank: G. Ramesh
Servant Leadership and Change: A Review of the Literature: Gary Roberts
A Bored Board?: Steven M. Stone
Environmental Scanning: Klaus Solberg Söilen
Gain Self-Motivation Through the Right Attitude: Marc O. Opresnik
Earned Schedule: Mario Vanhoucke
Case II: Micro Platform, Major Innovation—WeChat-Based Ecosystem of Innovation: Xiaoming Zhu
Green Future of China: Taco C. R. Someren and Shuhua Someren-Wang
How Management Control Systems Can Help Small and Medium-Sized Enterprises Develop Resilience: Maik Störmer and Martin R. W. Hiebl
A Conceptual Framework for Understanding Technical Products: Claudio A. Saavedra
A Brief History of R&D Management: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
Value-Based Selling: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
The New Chinese Model: Annika Steiber
A Marketplace Approach to Building and Supporting Sustainable Social Purpose Organizations: Susan Musinsky and Anna Trieschmann
Identifying Growth Barriers: Ralph Krüger and Andreas Stumpf
Cultural Change Concepts: Marc Helmold
Stress Tests: Martin Auer
Theses on Digitalization: August-Wilhelm Scheer
Enterprise Resource Planning (ERP): Gilad Issar and Liat Ramati Navon
Quality in the Organization: From Individual Functions to a Zero Outage Organization: Stephan Kasulke and Jasmin Bensch
Innovation Management and Digitization: Will Everything Remain Different?: Volker Nestle
Vision, Mission and Goals: Ralf T. Kreutzer
The Exploded View as a Frame of Reference for More Successful CRM: Hans Albrecht Bartels and Jonathan Möller
Globalization and the Changing Role of General Counsel: Current Trends and Future Scenarios: Mari Sako
The Foundation of Operational Logistics: Moshe Kress
The New Experiential Luxury Marketing Model: Wided Batat
Considerations for Scrum Introductions: Dominik Maximini
Integration Management as a Gateway to Performance Transformation: Stephan Bergamin and Markus Braun
Generational Theory and Cohort Analysis: Alan Okros
The Supply of Counterfeit Trade: The Problem Countries: Peggy Chaudhry and Alan Zimmerman
A Bankruptcy’s Effect on Benefits and the Barrage of Information Requests: Charles J. Alaimo
Technical Principle of RWA and Tokenized Blockchain: Shusong Ba, Yang Wang, Haifeng Bai and Haokang Thomas Zhu
The Social Entrepreneur: Wanda Krause
TikTok: How a Chinese Video Clip App Became a Popular and Successful Global Brand: Mingyue Fan and Morrant Hemans