Management for Professionals

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Optimised Budget Allocation in Marketing “Beyond Media”: Sascha Stürze, Markus Hoyer, Claudio Righetti and Matthias Rasztar
Defining ‘Continuous Improvement’: Aristide Aartsengel and Selahattin Kurtoglu
Production Systems: Yacob Khojasteh
Customer Success and Customer Success Management: Michael Kleinaltenkamp, Katharina Prohl-Schwenke and Laura Elgeti
Globalisation and Convergence: Drivers and Strategic Outsourcing: Bharat Vagadia
The Annual Performance Appraisal System: Armin Trost
Literature Review: Xuehua Wang
Review of Soft Skills Within Knowledge Management: Soumit Sain and Silvio Wilde
What Is Meant by Innovation Scorecard?: Ondrej Zizlavsky and Eddie Fisher
Production Control Strategies (PCS): Christoph Karrer
Germany Is a Favored Host Country for Chinese FDI: Jan Y. Yang, Lei Chen and Zheng Tang
The Impact Is Drawing Closer: Uwe Wolff
Servitization of Manufacturing Companies: Philipp Osterrieder
Why Organizations?: N. K. Singh
Understanding the Business: Thomas Frisendal
Understanding Place Branding: Florian Kaefer
Economic Environment: Čedomir Nestorović
Delivering High Performance Organisations Through Enterprise-Wide Governance and Strategic Leadership: Bharat Vagadia
Assurance of Supply (AOS): Gilad Issar and Liat Ramati Navon
Essential Basics and Limitations of Safety and Risk Management: Roland Müller and Christopher Drax
Intercultural Competence as Intuitive Access to Alien Cultures: Peter M. Haller, Ulrich Naegele and Susan Berger
The Business Model Concept: Kai-Ingo Voigt, Oana Buliga and Kathrin Michl
Introduction to R&D Management: Orestis Georgiou, Mykola Maksymenko and Stephen Russo
The International Standards of Project Management: Stefano Tonchia
Why Are There Over 90 Definitions of the Strategy Concept?: Xiu-bao Yu
Why Mobility-as-a-Service?: Malte Ackermann
Research Core of Knowledge Management: Justyna Patalas-Maliszewska
Types of Thinking: Nick Shannon and Bruno Frischherz
Cleopatra VII: Leveraging Difference: Paul Vanderbroeck
Theoretical and Contextual Frameworks: Javier Papa
Virtuality and the Reality of It All: Sandhya Shekhar
Integrated Communication in the Corporate Newsroom as a Contribution to Enterprise Value: Christoph Moss and Niklas Stog
Stories in Organizations: Karin Thier
Automation of Repetitive Processes in Marketing and Sales: Uwe Hannig
Creative Destruction: Bernd X. Weis
Preparing to Make an EU Application: C.-Andreas Dalluege, Dominika Vrbnjak, Majda Pajnkihar and John Stephen Gary Wells
The Dynastic Business Family as Family, Organisation and Network: Tom A. Rüsen, Heiko Kleve and Arist von Schlippe
The Global Growth of Counterfeit Trade: Peggy Chaudhry and Alan Zimmerman
Digital Transformation and Communications: How Key Trends Will Transform the Way Companies Communicate: Joachim Klewes, Dirk Popp and Manuela Rost-Hein
Situational Dimension: Martin Hilb
Digital Customer Engagement in the Automotive Semiconductor Industry: Leveraging Continuous Disruption: Uli Schneider and Jürgen Hoika
Can Qianzhiguan Tea Turn the Corner in the Context of the “Internet Plus” Agriculture?: Mingyue Fan and Limin Wang
How to Co-create Value with Users: A Case Study on Local Motors’ Contest Community: Manuel Moritz and Tobias Redlich
The Challenges and Potential of Improving Access to Islamic Financial Services in Non-Muslim Countries: The Case of Australia: Abu Umar Faruq Ahmad
Hopes and Potential: Anurag K. Agarwal
Template-Based Management: An Introduction: Uwe G. Seebacher
Bridging Two Worlds: George Vekinis
Six Sigma Introduction: Reiner Hutwelker
Leadership and Coaching: Arun Kohli