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Management for Professionals

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Blockchain Driven Supply Chain and Industry 4.0 Technologies
Syed Ahsan Ali Zaman, Hamza Muhammad Dawood, Syeda Nageen Zehra and Syeda Zehra Saeed
Case 25: Trans-Siberian Railway
B Rajesh Kumar
The Measurement of Systems
Richard Thomas Watson
Relationship Management in Sports (Sponsorship)
Stefan Walzel
Frameworks, Tools, and Leadership for Responding to Strategic Alliances Challenges
Merryn Rutledge
Outlook
Tracy Dathe, Volker Müller and Marc Helmold
Examples from Real-Life SAP S/4HANA Projects
Denise Banks-Grasedyck, Eckhard Lippke, Hans Oelfin, Reinhold Schwaiger and Volker Seemann
Stablecoin—The Bridge Between the Real World and Digital Assets
Shusong Ba, Yang Wang, Haifeng Bai and Haokang Thomas Zhu
Tips for Six Sigma Sponsors to Support Projects and the Program
Reiner Hutwelker
Operations Research in International Manufacturing Networks
Martin Benfer, Sina Peukert and Gisela Lanza
Cooperative, Connected and Automated Mobility
Wolfgang H. Schulz, Horst Wieker and Bettina Arnegger
Case 29 MVB Financial Corporation
B. Rajesh Kumar
Best Practices in Building a Digital Business Leadership
Ralf T. Kreutzer, Tim Neugebauer and Annette Pattloch
Dr. Marta Hereźniak on Place Brand Effectiveness
Florian Kaefer
From Project to IoT Strategy
Andreas Holtschulte
Creativity
Bernd X. Weis
Competing Models of Success
Michael Alznauer
Epidemics: Out of Control
Christoph E. Mandl
Lean Management in Healthcare and Hospitals
Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Forex
Shuai Chen
The Digitalization of Customer Contact in Healthcare
Kolja A. Rafferty
Primary Research: The Nature of Scrum Survey
Dominik Maximini
Conclusions
Claudio Franzetti
Chinese Festivals: Knowing the Roots
Henk R. Randau and Olga Medinskaya
Budgeting Concepts
Ralf T. Kreutzer
The Future of Global Marketing Strategy
Bodo B. Schlegelmilch
People Involvement
Timothy Adesanya Ibidapo
SCRM in the Automotive Industry: AutoSCRM
Marc Helmold, Ayşe Küçük Yılmaz, Tracy Dathe and Triant G. Flouris
How to Win the Battle on Innovation?
Taco C. R. Someren and Shuhua Someren-Wang
Discussion
Xuehua Wang
Realtime Data Accelerates Online Marketing
Kolja Brosche and Arun Kumar
Personalization in Hospitality
Ben Vinod
Warranty Forecasting
Albert Liao
Marketing Financial Services
George P. Moschis
TQM and BPR
Sanjay Mohapatra
Managing the Application Separation Life Cycle
Joseph Joy
Real Estate Private Equity Investing in China: From a Practitioner’s Perspective
Christina Gaw
Real Estate Private Equity Investing in China: From a Practitioner’s Perspective
Christina Gaw
Change Management for Marketing and Sales Activities
Marc Helmold
Start-Ups Meet SMEs
Michael Krause
Social Marketing and Their Related Challenges for the Limited Access for People Living with a Disability: A Serbian Case Study
Ana Vulevic, Dragan Djordjevic, Rui Alexandre Castanho and José Cabezas-Fernández
Determining Outcomes of HRM Practices
Wolfgang Becker, Bianca Brandt and Harald Eggeling
Millennials in Leadership: An Examination of the Practice-Immediacy Model
Kevin Bottomley and Sylvia Willie Burgess
Cost and Finance
Philip Bauer
A3 Thinking
Thomas Pyzdek
Academic Program
Orestis Georgiou, Mykola Maksymenko and Stephen Russo
The Future
Christiane Prange
Qwest Merger with US West
B. Rajesh Kumar
Case 26: Pan-American Highway
B Rajesh Kumar
Valuable Intersections: Why CSR Requires Mindfulness for Higher Ed Leaders
Morgan R. Clevenger
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