Management for Professionals

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Indices and ETFs: Shuai Chen
Artificial Intelligence Meets Homo Sapiens: Possible Applications and Limits of Artificial Intelligence: Jochen Werne
Lean Management and Pull as Part of the Marketing Strategy: Marc Helmold
Methodology and Results for How to Solve Inter-Client Conflicts During Service Encounters: Xuehua Wang
The Role of Law in Creating Space for Innovation: An Example from the Healthcare Sector in Germany: Roman Grinblat
Lean Management in the Railway Industry: Marc Helmold, Ayşe Küçük Yılmaz, Triant Flouris, Thomas Winner, Violeta Cvetkoska and Tracy Dathe
Growing Experience: From Unconscious Incompetence to Unconscious Competence: Hans-Werner Franz, Christoph Kaletka, Bastian Pelka and Ruggiera Sarcina
Case 22: Tengger Desert Solar Park China: B Rajesh Kumar
Corporate Governance: Bharat Vagadia
Innovative Approaches to Customer Access in the African Informal Markets: Thierry Delahaye
Case Study on Future Stories: A Narrative Change Process at the Vorarlberger Kinderdorf: Christine Erlach and Michael Müller
Spirituality in Management Education for Building Integrated Self: Insights from Sanskrit Scriptures: Pawan Kumar Singh
The Lions Driving the Development of Africa: Ebimo Amungo
Making Use of Superfast Connectivity: Peter Curwen and Jason Whalley
Case 23: Millau Viaduct—The Tallest Bridge, France: B Rajesh Kumar
Engaging Generation Y: The Millennial Challenge: Svetlana Holt
Fields of Application of Artificial Intelligence—Financial Services and Creative Sector: Ralf T. Kreutzer and Marie Sirrenberg
Case VII: Shanghai Ninth People’s Hospital: A Leader in Personalized Healthcare: Xiaoming Zhu
Setting Up a Company in the Life Science Sector: Heinz Bettmann
Failure in Volunteer Work: A Call for Strategic Volunteer Management: Romualdo Ramos and Theo Wehner
Making and Keeping Stakeholders Mindful of CSR: Joan Marques
Evolution of Digital Campaign Design and Management: Nils Hachen and Stefan Bardega
Dr. Magdalena Florek on Place Marketing and Brand Equity: Florian Kaefer
Lean and Six Sigma: Partners for Quality: Reiner Hutwelker
Longevity and Success in Family Business: Laura Hougaz
Is Luxury Experience Compatible with CSR?: Wided Batat
Legal Tech Will Radically Change the Way SMEs Handle Legal: How SMEs Can Run Legal as Effectively and Professionally as Large Corporations: Sven Alemann
Finding the Right Influencers, KOLs, and the Sense of Smell: Diana Derval
Service Productivity and Innovation: John Bessant, Claudia Lehmann and Kathrin M. Möslein
OTT Partnering with Telcos: On the Rise: Christian Krämer and Riem Jalajel
Institutional Supports for Commercial Activities: Tracy Dathe, Volker Müller and Marc Helmold
IT-Based QM: Marc Helmold
Bell Atlantic- GTE Merger: B. Rajesh Kumar
Limitations and Future Research Directions: Jianrong Wang
Digital Business and Revenue Models: Wingsun Li
Marketing Automation: Defining the Organizational Framework: Alexander Mrohs
Leadership Beyond the Enterprise: Michael Alznauer
Glossary of Management Terms: Marc Helmold
BPR and Automation: Sanjay Mohapatra
TBM for Technical Sales: Case Study Manufacturing Industry: Uwe G. Seebacher
Funding, Strategies and Management Control Systems: Empirical Evidence from Two Chamber Orchestras: Fredrik Nilsson and Anna-Karin Stockenstrand
Leadership and Teamwork: Jürg Kuster, Eugen Huber, Robert Lippmann, Alphons Schmid, Emil Schneider, Urs Witschi and Roger Wüst
The Measurement of Capital: Richard Thomas Watson and Saji K. Mathew
Managing Customer and Partner Transitions During a Separation: Joseph Joy
Conclusion: Pierre Mora
Can Generative-AI (ChatGPT and Bard) Be Used as Red Team Avatars in Developing Foresight Scenarios?: Bruce Garvey and Adam D. M. Svendsen
Resources: Philip Bauer
Technical Risk Management: Roman Boutellier and Mareike Heinzen
Strategy Function: Angel Gavieiro Besteiro
Self-Management for Project Managers: Silke Weisweiler, Jürgen Kuhrts, Isabell Braumandl and Ellen Schmid